Associate Director, Video Investment

New York City, NY (On-site)

$97K/yr – $156K/yrSenior Level9+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel video strategy and governance, turning data, partner relationships, and team guidance into optimized, on-brief investments across linear TV, CTV, and addressable video.

  • Video leadership: Oversee cross-channel video strategy, ensuring alignment with Media Strategy, Media Precision, Account Management, and Measurement teams.
  • Partnerships & negotiation: Build and steward relationships with linear broadcasters, CTV/ATV partners, and other video suppliers, guiding negotiations and roadmap inputs.
  • Data-driven optimization: Leverage historical performance and audience insights to validate investments and drive ongoing optimization.

Job Description

Own cross-channel video strategy and governance, turning data, partner relationships, and team guidance into optimized, on-brief investments across linear TV, CTV, and addressable video.

  • Video leadership: Oversee cross-channel video strategy, ensuring alignment with Media Strategy, Media Precision, Account Management, and Measurement teams.
  • Partnerships & negotiation: Build and steward relationships with linear broadcasters, CTV/ATV partners, and other video suppliers, guiding negotiations and roadmap inputs.
  • Data-driven optimization: Leverage historical performance and audience insights to validate investments and drive ongoing optimization.
Digitas North America logo

Digitas North America

3.9 Glassdoor

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Founded in 1980
Boston, Massachusetts, US
2.8K employees (892 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
67.2K
Traffic Source Mix
Search
42.7%
Direct
42.7%
Referral
6.8%
Social
6.2%
Paid
1.1%

Headcount Trend

Current headcount: ~2.9K

Marketing Team

Marketing Team Size
673 (23% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
30

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