Responsibilities

• Support Director Consumer PMO to drive a foundational consumer strategy, leveraging L3 marketing framework
• Collaborating with the market research, competitive intelligence, and analytics team to generate key insights that inform business decisions
• Partner with the agency on planning and executing our unbranded campaign(s)
• Partner with HCP and Scientific brand counterparts for One our company Marketing Experience (OMM) to ensure alignment to strategy with multi-disciplinary team
• Identify opportunities to optimize consumer experience and lead the experience journey development and execution
• Partner with stakeholders to understand SDOH (social determinants of health) and health equity needs and opportunities for appropriate patients
• Lead, develop and execute an OPDP submission for launch.
• Manage the consumer budget and planning process
• Support Director, Consumer PMO with the development of Patient Advocacy Group (PAG) engagement strategies
• Collaborate across Immunology CATs to ensure cohesion and holistic approach

Requirements

• Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred
• A minimum of 5 years’ healthcare industry experience, including at least 3 years in strategic marketing and brand management
• Prior immunology experience strongly preferred
• A growth mindset, strong collaboration, and business agility
• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication
• Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
• Ability to work under pressure, confidently make key business decisions, pivot and adapt to evolving business needs, and prioritize the most impactful work
• Understanding of omnichannel marketing, digital and non-digital channels
• Demonstrates high degree of integrity and ethics

Preferred

• Consumer marketing experience
• Launch experience
• Prior immunology experience
• Awareness and understanding of US commercial and regulatory requirements
• Agency and vendor management
• Familiarity with agile tools like Jira and Mural

Benefits

• We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.