Associate Director, Strategic Communications - Sports at The Lede Company | New York, USA | $110K/yr – $130K/yr

The Lede Company

Associate Director, Strategic Communications - Sports

New York, USA (Hybrid)

$110K/yr – $130K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive sports-focused communications leadership for a multi-brand agency, overseeing campaigns, media relations, and real-time opportunities.

Own day-to-day communications strategy and execution across sports accounts.
Must-have: 8–10+ years in communications, PR, or sports marketing.
Standout: Deep media relationships across sports outlets and creator platforms.

Job Description

Responsibilities

Lead day-to-day communications strategy and execution across sports focused accounts, leading campaigns, partnerships, product launches, and tentpole moments for different brands
Drive earned media coverage across sports, business, gaming, lifestyle, entertainment, tech, and creator-facing outlets
Cultivate and maintain strong relationships with top-tier sports reporters, editors, producers, creators, newsletters, podcasts, and emerging media voices
Identify proactive and reactive opportunities to insert brands into sports, cultural, and internet conversations in real time
Have experience translating complex gaming, sportsbook, casino, and prediction market concepts into clear, culturally relevant narratives
Support the development of messaging, press materials, media strategy, executive positioning, and campaign narratives
Partner closely with client stakeholders, internal teams, legal/compliance, talent representatives, and external partners to ensure seamless communications execution
Manage multiple priorities, timelines, launches, and approvals simultaneously while maintaining strong attention to detail and consistent client communication
Lead press moments tied to major sporting events, league moments, partnerships, creator activations, and fan experiences
Track and report on media performance, campaign impact, and earned media outcomes

Requirements

Ideally 8-10+ years of experience in communications, public relations, sports marketing, or brand communications
Deep relationships across sports media and a strong understanding of the modern sports media ecosystem, including traditional press, creator platforms, podcasts, newsletters, and digital-first outlets
Strong understanding of the sports betting, gaming, casino, and prediction markets landscape
Proven experience managing high-volume accounts with multiple stakeholders, priorities, deadlines, and fast-moving approvals
Exceptional project management and organizational skills with the ability to operate calmly under pressure
Strong writing, storytelling, and media strategy capabilities
Deep understanding of sports culture, internet culture, fandom, and real-time conversation
Ability to identify culturally relevant opportunities and turn them into meaningful earned media moments
Entrepreneurial mindset with a proactive, solutions-oriented approach
Strong client management skills and ability to represent both The Lede Company and client brands at the highest level

The Lede Company

The Lede Company is a full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment, brand and nonprofit sectors. With dedicated Talent, Music, Strategic Communications, Brand, Content and Social Impact divisions, we work with our clients to advance business and social outcomes through innovative storytelling, media, campaigns and partnerships. Our service offerings draw on our expertise, relationships, and resources, all of which enable us to exceed client expectations and ultimately, deliver results.With extensive experience and expertise in the media, tech, fashion, beauty & wellness, lifestyle, entertainment, music, advocacy, nonprofit and related industries, we help best-in-class organizations and individuals establish and manage their public affairs, as well as develop and support their mission, including brand strategy, internal and external communications and PR, content and campaign development, as well as their social impact, sustainability and advocacy efforts.Proudly founded by a diverse group of women leaders in 2018, the Lede Company has teams and offices in New York City and Los Angeles and is proud to partner with an incredible collective of clients and partners around the globe. Learn more at ledecompany.com.

Founded in 2018

Beverly Hills, California, USA

217 employees (126 in marketing)

www.ledecompany.com