Associate Director, Social Media Strategy

New York City, NY (Remote)

$125K/yr – $140K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the social strategy and consulting scope for health clients, turning platform capabilities into compliant, multi-channel campaigns with expert guidance and hands on leadership.

  • Lead Strategy & Content Plans: shape high quality social plans and execution with clear feedback and consultation loops.
  • Subject Matter Expert: translate platform capabilities into client-ready recommendations and best practices across major social channels.
  • Omnichannel & Listening: drive engagement strategies and social listening to inform broader client campaigns.

Job Description

Responsibilities

  • Lead social strategies and content plans with high quality execution and feedback loops.
  • Guide clients and teams on social strategies and issues with early insights before implementation.
  • Be the go to social media expert, translating platform capabilities into client-ready guidance.
  • Inform and develop new approaches to expand the agency's social media and strategy offerings.
  • Lead teams through social listening and insights.
  • Aid in omnichannel and engagement strategy initiatives linking social to the client’s broader mix.
  • Counsel on best practices for social execution across major channels including Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, Snapchat, and YouTube.
  • Stay current with digital marketing trends to maintain a competitive edge.

Requirements

  • At least 5 years of experience in health, biotech, or pharmaceuticals.
  • Experience developing and presenting strategic social media plans across multiple channels with both organic and paid content.
  • Experience growing the social media business with existing clients and in new business pitches.
  • Experience mentoring junior team members.
  • In-depth knowledge of FDA and FTC regulations for social media in biotech and pharma.
  • Experience in client service within an agency, collaborating in integrated teams.
  • Skill with social monitoring and measurement tools with strong analytical abilities.
  • Bachelor's degree in life sciences, marketing, or communications.

Benefits

  • Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
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Inizio Evoke

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make health more humanTM. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – unlocking growth through human insight and transformative creativity.

Founded in 2009
New York, New York, USA
1.2K employees (383 in marketing)

Traffic Signals

Monthly Visitors
26.9K
Traffic Source Mix
Search
22.1%
Direct
44.4%
Referral
9.1%
Social
23.4%
Paid
0.8%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
215 (18% of company)
Median Career Experience
12 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
9