Associate Director, Social Media Insights

New York City, NY (On-site)

$100K/yr – $120K/yrSenior Level6+ years expFull time

Posted 4 days ago

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Job Summary

Own the data driven analytics program for brands and creator partnerships, guiding senior stakeholders and cross functional teams through insights, measurement frameworks, and audience storytelling.

  • Own client relationships and stakeholder alignment
  • Define measurement and analytics workstreams across paid and organic media

Job Description

Responsibilities

  • Lead both external client relationships as well as influencing and enrolling senior stakeholders
  • Identify opportunities and collaborate across functions to provide data-driven insights that elevate overall performance
  • Build unique and comprehensive measurement frameworks for brands and creator partnerships, across both the paid and organic media spectrum
  • Lead core areas of audience insight, brand storytelling, and measurement strategy

Requirements

  • 6-8 years experience in analytics, insights and data management roles. Social/digital focus desired, preferably on campaigns that have integrated influencer marketing or talent partnerships
  • Proven track record of leading and developing analytics teams, particularly in a remote and multi-cultural environment
  • Experience working in social media monitoring tools, social media management tools, and social listening tools
  • Experience working with data visualization and presentation software (Looker Studio, Tableau, Keynote, PowerPoint etc.)
  • Experience building internal and competitive benchmarks
  • Experience working with both paid and organic data analysis
  • Written and verbal communication skills, with the ability to build strong relationships (both internally and with clients)
  • Ability to conduct high level analysis and provide insights in a consumable format that provides creative and strategy teams with actionable next steps
  • Has a finger on the pulse of emerging social trends and platforms, and can think critically about how to implement those best practices for our clients

Benefits

  • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave: We provide paid parental leave to support your family during important life events.
  • Retirement Plan: 401k plan including contribution matching.
  • Healthcare: Medical, dental, vision, FSA/HSA, life and disability coverage options.
  • Ancillary: Critical illness, identity protection, pet insurance, 529 plans and more
  • Commuter Benefits: Access support for travel and commuting needs, where available
Good People Only logo

Good People Only

Good People Only is a boutique music company focused on delivering artist management, development and label services to a curated roster of clients. We believe in putting music first and not conforming to trends or niches. Our roster is curated with passion, heart, and authenticity.In just a few short years, Good People Only has grown into a burgeoning multi-service creative agency - with a label imprint, management company, 2 recording studios, partnership in a media collective and a roster of artists, producers and mixers across all genres. It is a truly collaborative and community focused enterprise. Our vision is to provide a community in which art can thrive in all directions. The spirit of collaboration must be at the heart of all who enter.

Toronto, Ontario, CAN
6 employees (1 in marketing)

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
1 (17% of company)
Marketing Roles Posted (Last 30 Days)
6