Associate Director - SEO, GEO, and Content Performance at MSD | Rahway, NJ | $142K/yr – $224K/yr

MSD

Associate Director - SEO, GEO, and Content Performance

Rahway, NJ (Remote)

$142K/yr – $224K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the enterprise SEO and GEO strategy across brands and markets, driving AI-ready content, taxonomy standards, and measurable visibility in AI outputs.

Lead integrated SEO and GEO programs, aligning with enterprise priorities and tracking AI visibility alongside rankings and traffic.
Define AI-friendly content standards and taxonomy to ensure content is structured, authoritative, and citation ready.
Collaborate with Content Hub, MarTech, and IT to monitor AI impact, surface trusted content, and report performance.

Job Description

Responsibilities

Define and lead an integrated SEO & GEO strategy aligned to species marketing and other enterprise priorities
Evolve KPIs from traditional metrics (rankings, traffic) to include AI citations, share of voice, and discoverability
Identify high-impact use cases across brands, markets, and customer segments
Partner with Content Hub stakeholders to optimize content for search rankings and AI consumption; Ensure content is structured, authoritative, and citation ready
Establish standards for AI-friendly content (clarity, structure, factual accuracy)
Collaborate with MarTech and IT stakeholders to establish standards for taxonomy, metadata, and schema to improve machine readability
Build and operationalize GEO capabilities, including monitoring visibility in AI-generated answers and identifying opportunities to improve content inclusion in AI outputs
Develop frameworks to ensure content is trusted, referenced, and surfaced by AI systems
Define and track performance across SEO (rankings, CTR, organic traffic) and GEO (citations, mentions, AI visibility, “zero-click” outcomes)
Share performance insights with stakeholders on a regular basis

MSD

4.1 Glassdoor

At MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.msd.com and connect with us on Facebook, Instagram, Twitter, and YouTube.

Rahway, New Jersey, USA

41K employees (1,637 in marketing)

www.msd.com

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