Responsibilities

• Workshop facilitation. Lead structured strategy sessions with client marketing and product stakeholders to set categories, map content frameworks to their product and launch calendar, and produce an initial prompt set ready for import into the brand visibility platform.
• Content gap briefing. Translate the content framework output into actionable content briefs the client's own team can execute, identifying what owned content already exists, what is missing, and what must be created for each product launch.
• Prompt strategy development and expansion. Build and structure prompt sets that scale, growing prompt depth across products, languages, sub-brands and markets over time.
• Post-launch optimization loop management. Return after deployment to review uplift in the platform, refresh the prompt set, identify new gaps, and coach the client through an ongoing GEO optimization cadence.
• Product fluency and platform credibility. Complete hands-on work in the platform environment and the client's reference training sessions before any client-facing engagement.
• Foundational SEO expertise. Bring expert-level understanding and application of technical, on-page, off-page, mobile, local, international and e-commerce SEO, and use it as the substrate for GEO recommendations.
• Strategic leadership. Think beyond tactical execution to deliver high-level strategic recommendations for custom-tailored, best-in-class discoverability work, and develop and consult on efforts that provide tangible results against previously defined goals.
• Category currency. Stay current on the latest SEO and GEO tooling, evolving LLM retrieval and citation behavior, reporting capabilities, and industry voices to help keep VML at the forefront.
• Cross-discipline collaboration. Work with Paid Search and Performance Content team members to support Discoverability initiatives and maximize overall impact.

Requirements

• 6-8 years experience working in SEO, agency experience required
• Demonstrable GEO or AI-visibility experience, including prompt set design, LLM-oriented content briefing, or measurement of brand presence in AI-generated answers
• Experience facilitating client-facing workshops or strategy sessions with senior stakeholders
• Willingness and availability to complete hands-on demo environment work and the client's reference training before any client-facing engagement
• Hands-on experience with enterprise brand visibility platforms, like Profound, Peec, Adobe, etc. or the ability to reach working fluency in a demo environment quickly
• Experience with SEO tools such as SEMRush, Deepcrawl, STAT, Screaming Frog, MOZ, and comparable AI visibility tracking platforms, preferred
• Management and leadership experience with direct reports
• Strong client facing abilities, including comfort operating in co-branded settings alongside a partner's own team

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.