Associate Director, Search

New York City, NY (On-site)

$97K/yr – $156K/yrSenior Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own global search leadership with cross-functional strategy and analytics, driving high impact campaigns, team development, and best-practice adoption.

  • Growth & Ops: Lead performance and strategy decks for executive and mid-level clients, shaping test and learn roadmaps.
  • Global Coordination: Manage complex cross-market coordination with tight execution standards and minimal oversight.
  • Team Development: Mentor, evaluate, and document pathing and best practices to improve efficiency and impact.

Job Description

Responsibilities

  • Interfaces with Strategy, Investment, & Analytics teams to provide holistic media plans, share ideas, communicate service offerings, and to identify and deliver innovative search solutions.
  • Keeps VP/Director and Search Practice lead apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
  • Develops and fosters account relationships to champion initiatives that drive smart marketing decisions across digital channels.
  • Deeply understands the client’s goals, diverse international markets, expectations of the agency, and fast-evolving business needs.
  • Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations.
  • Independently leads performance and strategy presentations, interfacing confidently with both middle management and executive-level clients.
  • Leads recommendations on improving performance, test & learn agendas, optimization opportunities, and prioritization needed to deliver upon goals.
  • Takes ownership of complex global market coordination, meticulously managing fast-changing promotional support with flawless execution and minimal oversight.
  • Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity.
  • Motivates, leads, and manages internal teams, setting expectations for performance marketing thought leadership.

Requirements

  • Bachelor’s degree, concentration in business, marketing, or advertising preferred.
  • 4+ years of account management experience in Search Engine Marketing; client side or agency side preferred
  • 2-4 years of demonstrated success in managing and leading a team of paid search specialists.
  • Proven experience managing large-scale campaigns on Google Ads and Apple Search Ads. Deep knowledge of App campaigns and mobile acquisition is a plus.
  • Hands-on experience with AI Max and Performance Max campaigns preferred.
  • Experience with bid management tools like Search Ads 360.
  • Ability to develop and implement comprehensive paid search strategies aligned with client goals.
  • Exceptional data analysis skills; comfortable working with complex KPIs, interpreting data trends, and making quick, sound optimization decisions based on those insights.
  • Ability to set, track, and achieve key performance indicators (KPIs) to measure campaign success.
  • Top-tier organizational and project management skills. Historical experience with tools like Asana is highly preferred to keep fast-moving promotional campaigns on track.

Preferred

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Zenith

3.7 Glassdoor

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe [Euronext Paris Fr0000130577, CAC40].

Founded in 1988
Лондон, Англия, GBR
5.6K employees (1,571 in marketing)
73% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
29.4K
Traffic Source Mix
Search
40.7%
Direct
38.6%
Referral
15.2%
Social
4.2%
Paid
1%

Headcount Trend

Current headcount: ~5.6K

Marketing Team

Marketing Team Size
1,462 (26% of company)
Median Career Experience
11 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
34

Funding

Total Funding
$350K
Last Raise
$350K
Series A, 9 months ago

Funding History

  • Jun 2025
    Series A • $350K

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