Associate Director, Regional Marketing – Texas

Bernalillo, NM (On-site)

$156K/yr – $206K/yrMid Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own regional advocacy and KOL engagement for a hematology oncology portfolio, coordinating cross functional teams to drive Brukinsa and Beqalzi awareness and education across CLL and MCL indications.

  • Regional advocacy and KOL engagement ownership across Brukinsa and Beqalzi programs.
  • Cross functional collaboration with Sales, Medical Affairs, Market Access, and Analytics to align commercialization and gather market insights.
  • Conference strategy and speaker bureau leadership to support oncology education and launches.

Job Description

  • Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) and Beqalzi (sonrotoclax) to ensure advocacy development in core hematology indications.
  • Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in CLL and all current indications, as well as Beqalzi in Relapsed and Refractory MCL
  • Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders
  • Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed
  • Actively participate in developing promotional speaker bureau strategy in support of BeOne’s oncology portfolio and education needs for Brukinsa and Beqalzi in current and future indications.
  • Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose
  • Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne’s US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization
  • Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan
  • Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies
  • Evaluate and implement innovative KOL tactics to drive brand objectives and strategies
  • 8+ years of pharmaceutical industry marketing or related experience
  • A minimum of 3 years of experience in Hematology Oncology sales and/or marketing preferred
  • Biotech or pharmaceutical US marketplace launch experience preferred
  • Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues
  • Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams
  • Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks
  • Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration
  • Bachelor’s degree required. Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences. At least 8+ years of industry experience. Hem/Onc background/experience preferred
  • Computer Skills - Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel.
  • Travel - 50% or more
  • 3 years of experience in Hematology Oncology sales and/or marketing preferred
  • Biotech or pharmaceutical US marketplace launch experience preferred
  • Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences.
  • Hem/Onc background/experience preferred
  • The Company has a comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
  • Salary Range: $155,800.00 - $205,800.00 annually
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BeOne Medicines

4.1 Glassdoor

BeOne Medicines is a global oncology company that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them. To learn more about BeOne, please visit www.beonemedicines.com and follow us on LinkedIn, X, Facebook and Instagram.We all share the responsibility to report adverse events observed with our products so that they may be investigated, actioned, and communicated accordingly.To report an adverse event or side effect, please talk to your healthcare provider and contact us here: https://beonemedicines.com/contact-us/report-adverse-event/.

Founded in 2010
Cambridge, Massachusetts, USA
2.6K employees (125 in marketing)
79% recommend to a friend
92% CEO approval

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
117 (4% of company)
Median Career Experience
19 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
7

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