Associate Director, Regional Marketing Hematology - Southeast Region

Atlanta, GA (Remote)

$166K/yr – $202K/yrDirector/Executive5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own advisory board and speaker engagement to shape compliant HCP education and regional physician conversations, coordinating with field and home-office teams to drive consistent messaging and program execution.

  • Brand Strategy and Advisory Boards: provide insights, help plan messaging, and drive program execution with cross-functional teams.
  • Speaker Management and Training: identify HCP speakers, refresh training, monitor performance for quality and compliance.
  • Regional Engagement and Congress Participation: support disease-state discussions, attend congress sessions, and align with Home Office plans.

Job Description

Responsibilities

  • Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
  • Supporting the execution of approved Advisory Boards
  • Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
  • Facilitate, participate in and attend advisory boards, where appropriate
  • Regional and National Physician Discussions
  • Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
  • Engage with assigned TLs and solicit feedback, as necessary
  • Participating in and attending Congresses and other industry meetings
  • Conduct 1:1 meeting with HCPs
  • Attend meeting sessions at the congress

Requirements

  • Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical
  • Minimum 5 years of experience in Hematology or specialty therapeutics
  • Bachelors Degree required or higher
  • Willingness to travel extensively up to 70%, by air or car, is regularly required
  • Willingness to work evenings and select weekends is required
  • Self-driven with strong organizing and planning skills
  • Effective verbal and written communication skills and organizational abilities

Preferred

  • Marketing, Sales Management, and / or launch experience strongly preferred
  • Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred
  • Proven ability to manage large geographical territory

Benefits

  • Health Coverage: Medical, pharmacy, dental, and vision care.
  • Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
  • Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
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