Associate Director, Regional Marketing

Home, WA (Remote)

$156K/yr – $206K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the regional hematology marketing agenda for Brukinsa with a strong KOL engine, cross‑functional advocacy, and high‑impact presence at major scientific meetings and advisory boards.

KOL/Engagement: Build and execute integrated KOL strategies and promotional speaker bureau plans that inform brand direction.
Cross‑functional Leadership: Align Sales, Medical, Market Access, and Analytics to drive the US commercialization playbook and surface market barriers and actionable solutions.

Job Description

Responsibilities

Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) to ensure advocacy development in core hematology indications.
Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in CLL as well as current indications
Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders
Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed
Actively participate in developing promotional speaker bureau strategy in support of BeOne’s oncology portfolio and education needs for Brukinsa in current and future indications.
Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose
Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne’s US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization
Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan
Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies
Evaluate and implement innovative KOL tactics to drive brand objectives and strategies

Requirements

Bachelor’s degree required. Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences.
BA/BS degree with 8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.)
3 + years of experience in Hematology Oncology sales and/or marketing preferred
Biotech or pharmaceutical US marketplace launch experience preferred
Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues
Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams
Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks
Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration
Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel.
Travel 50% or more

Nice to have

Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred
Biotech or pharmaceutical US marketplace launch experience preferred
3 + years of experience in Hematology Oncology sales and/or marketing preferred

Benefits

The comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.

BeOne Medicines

4.1 Glassdoor

BeOne Medicines is a global oncology company that is discovering and developing innovative treatments that are more affordable and accessible to cancer patients worldwide. With a portfolio spanning hematology and solid tumors, BeOne is expediting development of its diverse pipeline of novel therapeutics through its internal capabilities and collaborations. With a growing global team of more than 11,000 colleagues spanning six continents, the Company is committed to radically improving access to medicines for far more patients who need them. To learn more about BeOne, please visit www.beonemedicines.com and follow us on LinkedIn, X, Facebook and Instagram.We all share the responsibility to report adverse events observed with our products so that they may be investigated, actioned, and communicated accordingly.To report an adverse event or side effect, please talk to your healthcare provider and contact us here: https://beonemedicines.com/contact-us/report-adverse-event/.

Founded in 2010

Cambridge, Massachusetts, USA

2.6K employees (125 in marketing)

beonemed.com

79% recommend to a friend

92% CEO approval