Responsibilities

• Create, implement, and measure the success of a comprehensive marketing, communications, and public relations program to enhance the image and position of the designated area within the marketplace and the general public.
• Facilitate internal and external communications ensuring alignment with the broader school and university strategies.
• Oversee editorial direction, design, production, and distribution of publications.
• Serve as the representative to the media, coordinate media interest, and ensure regular contact with target media.
• Coordinate the appearance of print and electronic materials, e.g. letterhead, use of logos, brochures, etc.
• Provide counsel to project teams on marketing, communications, and public relations, and manage the associated marketing and communications staff assigned to these projects.
• Ensure that the center/department and associated projects regularly conduct market research and coordinate and oversee this activity.
• Monitor trends and ensure implementation of best practices.
• Lead projects including cause-related marketing and special events.
• Develop short and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress and evaluate performance.

Requirements

• Bachelor's Degree in a related field.
• Five years of related experience.
• Additional education may substitute for required experience, and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.
• Experience with data analysis tools and dashboards such as Tableau and PowerBI
• Experience with Google Analytics
• Experience creating digital campaigns through Google Ads, LinkedIn, Meta, and digital marketing channels.
• Strong project management skills and experience with project management tools (e.g. JIRA, Asana, Basecamp)

Preferred

• Bachelor’s Degree in Marketing, Communications, Advertising, Public Relations, or related area.
• Four to six years’ relevant experience.
• Experience creating and executing digital marketing campaigns, including paid, organic and social media as well as analyzing results
• Experience with Slate highly desirable and preferred
• Experience in Higher Education Preferred
• Experience and working knowledge of data analysis tools and dashboards such as Tableau and PowerBI
• Experience and knowledge of Google Analytics, and creating digital campaigns through Google Ads, LinkedIn, Meta, and digital marketing channels.
• Strong project management skills and experience with project management tools (e.g. JIRA, Asana, Basecamp)