Responsibilities

• Serve as an expert on all aspects of programmatic planning and buying including audience design and discovery, DSP implementation and optimization, reporting and analysis in campaign flight and post campaign to influence future planning
• Assist in guiding the programmatic team by reviewing buying/trading practices, optimization techniques, DMP usage and workflow, troubleshooting across key stakeholders, and ensuring overall success of client relationships
• Be daily liaison between agency and client with the ability to educate on the nuances of programmatic, its role within the advertiser’s broader strategic mix and benefits
• Ensure all lines of business receive appropriate programmatic support and have strategic account plans
• Lead regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance by engaging with the ad tech marketplace including but not limited to DSPs, SSPs, publishers, data/DMP partners and other tech players as needed
• Complete programmatic forecasting exercises for senior management with P&L oversight in driving revenue
• Participate in regular financial and operational meetings with senior management
• Collaborate with Tech, Data, and Inventory partners to keep abreast of the latest trends and feature sets available for programmatic activation
• Serve as a point of escalation for campaigns and troubleshoot issues with partners as needed
• Coordinate training, mentoring, and development of direct reports with the help of relevant partners like DSPs

Requirements

• Firm understanding of ad tech ecosystem and core industry topics like brand safety, cost transparency and data privacy
• Four-year college degree
• 4+ years of strategic planning/campaign management experience at a programmatic buying entity, DSP or SSP required
• 3+ years with increasing responsibility within an agency or media company
• 2+ years of people managing experience
• Proven track record of excellent project management working across multiple teams and stakeholders
• Expertise in interactive media planning and buying elements
• Experience in Display, Video, and Mobile programmatic media buying
• Experience with advanced digital ad serving technology
• Strong analytical thinking and mathematical skills with proficiency in Excel or data platforms like Tableau

Benefits

• In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits. Benefits/perks may vary depending on the nature of your employment with Assembly and the location where you work.