Responsibilities

• Precision Retail Media Agency Enablement
• - Support the development and execution of PMX retail media strategy across Publicis Media agencies.
• - Help agency teams identify where retail media can support client objectives, including commerce outcomes, audience strategy, measurement, and omnichannel media planning.
• - Develop clear playbooks, POVs, training materials, activation guidance, and best-practice documentation that improve agency understanding and adoption of programmatic retail media capabilities.
• - Translate retailer, platform, and market developments into practical guidance for agency investment, strategy, commerce, and activation teams.
• - Serve as an internal subject matter expert on retail media, with a focus on helping teams move from fragmented information gathering to actionable recommendations and scalable output.
• Programmatic & DSP Integration
• - Help connect retail media strategy to broader programmatic workflows, including audience strategy, DSP activation, supply access, reporting, and measurement.
• - Support the development of guidance for activating retail media audiences and inventory through DSPs and programmatic channels where appropriate.
• - Partner with internal teams to identify opportunities to standardize workflows across retail media networks, DSPs, agency buying teams, and reporting stakeholders.

Requirements

• 5-8 years of experience in retail media, retail media platforms, programmatic advertising, digital media, commerce media, media strategy, ad technology, or related fields.
• Strong understanding of retail media networks, commerce platforms, retailer data, audience activation, campaign measurement, and reporting frameworks.
• Hands-on or strategic experience with DSPs and programmatic buying workflows, including platforms such as The Trade Desk, DV360, Amazon DSP, Instacart, Walmart DSP, or similar systems.
• Experience developing POVs, playbooks, training materials, strategic recommendations, or other content designed to guide agency or client decision-making.
• Strong ability to translate complex industry developments into clear, practical, and actionable guidance.
• Experience working cross-functionally with agency teams, investment leads, product teams, analytics teams, or platform stakeholders.
• Excellent communication, presentation, project management, and organizational skills.

Preferred

• Experience within a media agency, retail media network, commerce practice, ad technology company, DSP, platform, or publisher organization.
• Familiarity with major retail media platforms such as Amazon Ads, Walmart Connect, Roundel, Instacart Ads, Kroger Precision Marketing, Albertsons Media Collective, Criteo, CitrusAd, or similar platforms.
• Experience connecting retail media recommendations to broader programmatic, omnichannel, and performance media strategies.
• Experience supporting agency adoption, stakeholder education, product commercialization, or internal capability building at scale.
• Comfort operating in a fast-moving environment where the role requires both strategic thinking and hands-on content development.

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.