Associate Director, Planning

New York, USA (Hybrid)

$70K/yr – $125K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Lead media operations and strategy for client brands, driving data-driven planning and cross-platform opportunities.

  • Own end-to-end media planning, activation, and performance analysis for multiple brands.
  • Must-have: 5+ years in media ops or agency, with strong planning tools experience.
  • Standout: Leadership across teams and ability to translate data into clear media strategies.

Job Description

Responsibilities

  • Be a champion for the brands you manage and continually strive to find innovative solutions that build the brand
  • Build sound strategic frameworks that ladder up to client business goals
  • Provide excellent client service by being responsive, accountable and detail oriented
  • Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
  • Own consumer insights and inspire tactical representations of strong, clear media strategies
  • Identifying opportunities for cross-platform deals when appropriate
  • Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving
  • Effectively motivate, lead, and train the team to maximize shared objectives
  • Lead team utilization of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts

Requirements

  • 5+ years of experience in media operations, preferably in an agency or media organization.
  • Proficiency in Media Planning and buying tools and platforms.
  • Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.
  • Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
  • Strong understanding of Project Management Methodologies and process improvement techniques.
  • Understanding of financial operations, Budget Management, Strategic Planning, and media activation.
  • Exceptional narrative skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.

Benefits

  • health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Marketing Team

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