Responsibilities

• AI Strategy & Implementation
• Consultative AI Leadership:  Partner closely with client teams to define, implement, and scale the utilization of AI across their content ecosystem.
• Next-Gen Search Optimization:  Apply emerging Generative Engine Optimization (GEO) practices and Large Language Model (LLM) retrievability workflows to ensure website copy is discoverable in conversational AI search engines.
• AI Tool Integration:  Build and deploy custom AI agents to optimize team workflows; leverage VML’s proprietary  WPP Open  platform alongside tools like ChatGPT and Claude to drive content innovation.
• Client Partnership & Account Ownership
• Relationship Management:  Serve as the day-to-day strategic lead for complex, high-touch client relationships, using active listening and diplomacy to build trust and align expectations.
• Client Advocacy & Consultation:  Translate complex search, AI, and content performance metrics into clear, persuasive narratives and presentations for senior stakeholders.
• Account Operations:  Own the content workstream for the account, guiding optimization plans and performance reporting while consulting with Directors and above on broader strategic goals.
• Editorial & Content Excellence (Client-Owned Websites)
• Web Content Strategy:  Oversee the end-to-end execution of long-form website copy, articles, and blogs, ensuring all output meets rigorous brand voice and style standards.

Requirements

• 7+ years eperience in content strategy, SEO, or digital writing with a proven track record of managing direct reports and leading complex client accounts in an agency setting.
• Generative AI: Strong familiarity with ChatGPT, Claude, and/or enterprise AI platforms. Understanding of prompt engineering and building workflow agents is highly preferred.
• SEO & Web Strategy: Deep understanding of SEO principles, accessibility best practices, and emerging search trends (GEO).
• Content Craft: Master-level writing and editing skills (AP Style, Grammarly, and content management systems).
• Agency Tools: Proficiency in Microsoft Office Suite, Keynote, Trello, SharePoint, and OneNote.
• Core Competencies (Soft Skills): Diplomacy & Relationship Building, Leadership & People Development, Strategic & Critical Thinking, Agility.

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.