Associate Director, Patient Services Marketing & Strategy - Gastroenterology

Illinois, USA (On-site)

$142K/yr – $269K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel brand marketing for a pharma-led GI portfolio, shaping patient journeys, campaign measurement, and cross-functional care-model ops to drive adoption and adherence at scale.

  • Growth/Scope: Drive end-to-end omnichannel plans, patient experience journeys, and care-model initiatives with cross-functional partners.
  • Measurement & Optimization: Partner with MABI to define KPI and optimize campaigns across brands using clear attribution and learnings.
  • Team & Budget: Lead marketing leadership, manage external agencies, and track the budget to hit brand objectives.

Job Description

Responsibilities: - Develop and implement marketing strategic and tactical plans, for SKYRIZI focused on achieving the brand aligned objectives - Assist in leading APS Gastroenterology Marketing Annual Planning Process and collaborate with business partners to ensure pull-through - Develop patient experience journeys and then leverage these journeys to develop Patient Services programs to ensure patients have the resources they need to adhere to their doctor-prescribed treatment plan - Consistently execute multiple marketing initiatives on time - Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, CRM, Digital and Media teams to develop innovative and impactful initiatives and tactics - Effectively collaborate with leadership and cross functional teams within a highly matrixed organization to support ongoing Care Model development and launch priorities - Partner with Marketing Business Insights and Analytics (MABI) team to evaluate and report on the effectiveness of campaign strategies through campaign measurement plans, key performance indicator development and formulate recommendations for optimization/scaling across brands - Provide leadership, direction, and development for direct reports - Effectively track and manage the marketing budget Requirements: - Bachelor\'s degree and previous marketing leadership experience required; Master's degree preferred - 8+ years of marketing experience, with the ideal candidate having previous Pharma experience - Demonstrated ability developing and managing marketing plans and programs – including brand positioning, market research, omnichannel strategy, end-to-end campaign management, and finance management - Strong background in customer, patient, or service and retention strategies - Proficient planning and organization skills, attention to detail, execution, agility, and follow-through - Experience managing omnichannel campaigns on Salesforce Marketing Cloud, Adobe Experience Manager – or similar platforms - Adept at managing and leading various external and internal partnerships, including agencies, production vendors and cross-functional teams - Demonstrated experience leading marketers - A balance of analytical capability and creative vision - Excellent communication (oral, written, and presentation) and interpersonal skills - Experience managing marketing budgets effectively Nice to have: - Launch and market access experience a plus Benefits: - We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
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AbbVie

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AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013
North Chicago, Illinois, USA
60K employees (3,267 in marketing)
78% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$37.3K
Traffic Source Mix
Search
35%
Direct
45.7%
Referral
11.2%
Social
6.1%
Paid
1.8%

Headcount Trend

Current headcount: ~59.9K

Marketing Team

Marketing Team Size
2,942 (5% of company)
Median Career Experience
18 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
42

Funding

Total Funding
$23B
Last Raise
$8B
Post IPO Debt, 18 days ago

Funding History

  • Feb 2026
    Post IPO Debt • $8B
  • Feb 2024
    Post IPO Debt • $15B
  • Mar 2023
    Post IPO Equity • $250K

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