Responsibilities

• The Social Associate Director oversees the social function on their book of clients. This includes developing overall paid social media strategy, helping to grow the client’s business through additional platforms and ensuring team execution meets and exceeds client expectations.
• Team Leadership - Determine how to use social resources most efficiently and succession plan for resources.
• Effectively manage and lead all social team members on client team(s)
• Identify training and development needs of client team and broader functional team.
• Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams.
• Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used.
• Consulting with the agency as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals.
• Lead hiring process for social team members on their client team.
• Ensure integration with other functional teams.
• Grow Retail Business - Strategize methods to enhance and broaden social media offerings for retail clients.

Requirements

• Bachelor’s degree in marketing, advertising or communications
• 5+ years building and/or managing paid social campaigns with vertical expertise working on a commerce/retail client.
• Experience managing paid social campaigns for Meta, TikTok, Snap and Pinterest. Must have in-platform experience and expertise working on performance campaigns.
• Possess advanced knowledge of direct marketing principles and strategies.
• Have polished presentation, communication and listening skills.
• Have advanced organizational skills being able to manage multiple projects at once.
• Be a proactive self-starter.
• Have online media sales and/or interactive ad agency experience.
• Understands feed management and best practices.
• Have developed cross channel performance strategies to drive business sales.

Preferred

• Meta Blueprint Certified is strongly recommended in addition to other platform certifications including TikTok Academy, Pinterest Academy, Snap Focus, etc.

Benefits

• health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.