Associate Director, Paid Search

New York City, NY (Remote)

$80K/yr – $120K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own paid search strategy and client leadership with a focus on driving measurable growth through testing and optimization across Google Ads, SA360, and Microsoft Ads.

  • Own client strategy and roadmaps for paid search with measurable growth opportunities.
  • Campaign management and testing pipelines to drive performance shifts across major search platforms.
  • Mentor and align internal teams to ensure best practices and timely, data-driven reporting.

Job Description

Responsibilities

  • Client Strategy & Leadership
  • Serve as the primary client contact for paid search strategy and performance discussions.
  • Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals.
  • Proactively identify areas for optimization and innovation across accounts.
  • Campaign Management & Execution
  • Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
  • Actively manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads, and SA360.
  • Establish testing frameworks and innovation pipelines to continuously improve results.
  • Translate insights into actionable next steps that drive measurable client impact.
  • Team Collaboration & Mentorship
  • Collaborate with internal teams to ensure campaign execution aligns with client objectives.
  • Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied.
  • Analysis & Reporting
  • Deliver clear, data-driven performance reports and insights to clients – diving into the “why” behind the data.
  • Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.
  • Ensure accuracy, consistency, and timeliness of reporting.

Requirements

  • 5+ years of relevant paid search experience.
  • Hands-on experience in managing monthly campaign budgets of $500k+.
  • Experience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor.
  • Meticulous attention to detail.

Preferred

  • Experience with GA4.
  • Experience with Shopping, Vehicle Ads, and Performance Max campaigns.
  • Google Ads and Microsoft Ads certification.

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
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Zeta Global

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At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the ImpossibleTM by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Zeta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value. At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel. Founded in 2007 by David A. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City. Learn how we help brands Achieve the Impossible at www.zetaglobal.com.

Founded in 2007
New York, New York, USA
2.4K employees (304 in marketing)
63% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
210.3K
Monthly Google Ads Budget
$14.1K
Traffic Source Mix
Search
36.4%
Direct
49%
Referral
7.4%
Social
6.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
248 (10% of company)
Median Career Experience
15 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$1.5B
Last Raise
$105.3M
Post IPO Equity, 2 years ago

Funding History

  • Sep 2024
    Post IPO Secondary • $105.3M
  • Sep 2024
    Post IPO Equity • $204.9M
  • Sep 2024
    Post IPO Debt • $550M

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