Associate Director, Paid Search & SEO at Attention Arc | Irvington, NY | $110K/yr – $130K/yr

Attention Arc

Associate Director, Paid Search & SEO

Irvington, NY (On-site)

$110K/yr – $130K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise paid search strategy and team leadership across complex accounts to deliver strategic growth.

Own paid search strategy across a multi-client or high-complexity portfolio.
6–8 years of hands-on paid search experience with enterprise accounts.
Lead and develop a diverse team of Analysts, Specialists, and Supervisors.

Job Description

Responsibilities

Bring strong strategic perspective and craft mastery that elevates team credibility and strengthens trust with senior clients.
Own paid search strategy across a multi-client or high-complexity portfolio, aligning program direction to broader business, audience, and channel goals.
Design and oversee optimization frameworks, testing agendas, learning agendas, and measurement approaches that improve both performance and understanding.
Synthesize platform signals, market trends, audience insights, and competitive intelligence into clear strategic recommendations.
Communicate with clarity and purpose — translating complex analytical stories into simple, compelling narratives that move clients and teams forward.
Partner closely with Planning, Strategy, Analytics, Creative, and Account teams to build cohesive, audience-driven approaches to media.
Support pacing, forecasting, investment decisions, and budget reallocation strategies with precision and clear rationale.
Oversee executional excellence across tagging, QA, trafficking, reporting, and platform stewardship.
Lead, coach, and develop a team of Analysts, Specialists, and Supervisors — providing direction, elevating craft, and giving honest, empathetic feedback.
Identify and escalate risks proactively, offering solutions that model calm problem-solving and operational leadership.

Requirements

6–8 years of hands-on paid search experience, including significant time owning strategy for complex or enterprise accounts.
Strong command of bidding automation, query and audience strategy, measurement frameworks, competitive analysis, and full-funnel search planning.
Demonstrated ability to craft and articulate strategic narratives — in client decks, in meetings, and cross-functionally.
Experience forecasting budgets, managing pacing, and making investment decisions tied to business outcomes.
Expertise in interpreting performance data, diagnosing issues, and translating findings into clear recommendations.
Experience coaching and leading teams; ability to provide clear direction, constructive feedback, and growth-oriented support.
Strong project management skills with the ability to manage multiple workstreams simultaneously.
Comfort presenting to senior stakeholders and influencing decisions with insight, clarity, and confidence.

Benefits

In addition to base salary, this role is eligible for a comprehensive benefits package, which may include health coverage, retirement savings, paid time off, and opportunities for growth and development.
We approach compensation as part of a broader commitment to your growth—ensuring you’re supported, recognized, and able to build a meaningful career here.

Attention Arc

We’re a modern media agency built for brands that need every dollar to work harder.Attention Arc brings together the strengths of McKinney Media and LWD, united by a shared belief: every moment is an opportunity. Even this one. We use media (words in this case) intentionally and effectively to attract the right audiences, resonate with them, and convert awareness into action.It’s as simple—and as difficult—as that.Like many media agencies, we have the tools, clients, and talent you’d expect. What sets us apart is how we make it matter, with deeper audience insight, full-funnel thinking, and performance-driven execution that turns strategy into results.We blend creativity and analytics to deliver smarter targeting, sharper attribution, and more effective campaigns. Our proprietary tools work alongside industry standards to connect media decisions directly to business outcomes.We believe there’s an arc for every challenge.It’s the path from awareness to action, and how we move through it makes all the difference. We bring passion, expertise, and intention to guide that journey. And we find it fun, challenging, thought-provoking, and deeply rewarding.Thanks for taking the time to learn more about us.Whether you’re a prospective client, future team member, or media partner ready to push past the status quo. If anything here sparked your curiosity, let’s keep the conversation going.

New York, New York, USA

81 employees (23 in marketing)

www.attentionarc.com