Associate Director, Paid Search at People Inc. | Stamford, CT | $100K/yr – $120K/yr

People Inc.

Associate Director, Paid Search

Stamford, CT (Hybrid)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the paid media engine across search and social, from team leadership to platform partnerships and daily campaigns, with a bias toward process discipline and data-driven decisions.

Growth Infrastructure: Lead a paid media team, codify processes, and ensure smooth execution and troubleshooting across Google and Bing.
Platform & Ops: Own platform relationships, product updates, pixel/tag work, and cross-channel reporting to inform the broader media mix.

Job Description

Responsibilities

Manage a team of paid media specialists to support execution and troubleshooting of search and social campaigns. Create and implement new procedures to streamline paid media processes.
Manage platform relationships, product updates, and operational processes.
Manage day-to-day search marketing and social campaigns across multiple platforms, including Google and Bing. Manage bids and budgets across campaign flights to ensure cost efficiency and fulfillment. Compile keyword lists and generate/edit ad copy and ad groups.
Perform quality control on trafficking creative assets and ad tags using third-party ad server tools.
Leverage technology platforms to provide specialized reporting and strategic recommendations. Stay current on platform changes, new channels, competitive landscape, and industry best practices. Collaborate across digital departments to strategically position paid search and within the broader media mix and define tactical plans to support client needs.
All Other Duties As Assigned.

Requirements

Education: Bachelor’s degree in Business, Communications, Marketing, or related field (or equivalent relevant work experience).
Experience - Minimum 5-6 years of proven experience in paid search, with demonstrated success collaborating with cross-functional teams to develop integrated digital strategies.
Minimum 3+ years of experience in people management.
Outstanding leadership skills suited to a collaborative, team-oriented environment.
Experience coaching and leading others and implementing procedures to streamline internal processes.
Strong proficiency working with industry tools including Google Ads, Bing Ads and Google Analytics.
Experience in pixel/tag implementation for campaign setup, attribution and troubleshooting.
Up to date with the latest trends and best practices in paid search.
Self-driven multitasker comfortable working in a fast-paced, deadline-driven environment.
Excellent verbal and written communication skills, strong professionalism, and exceptional attention to detail.
Polished presence and presentation skills.
Strong analytical, organizational, project management, and time management skills.
% Travel Required ( Approximate ): Less than 10%

Benefits

Unlimited paid time off (PTO)
adoption or surrogate assistance
donation matching
tuition reimbursement
basic life insurance
basic accidental death & dismemberment
supplemental life insurance
supplemental accident insurance
commuter benefits
short term and long term disability
health savings and flexible spending accounts
family care benefits
a generous 401K savings plan with a company match program
10-12 paid holidays annually
generous paid parental leave (birthing and non-birthing parents)
voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance

People Inc.

People Inc. (formerly Dotdash Meredith) is the largest digital and print publisher in America. More than 175 million people trust us each month to help them find inspiration, make decisions, and take action. People Inc.'s more than 40 iconic brands include PEOPLE, Food & Wine, Travel + Leisure, Better Homes & Gardens, Verywell, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living. People Inc. is based in New York City and is an operating business of IAC (NASDAQ: IAC).

New York, New York, USA

1.8K employees (753 in marketing)

www.people.inc