Associate Director, Paid Search (Media)

New York City, NY (On-site)

$100K/yr – $125K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own client media leadership and multi-team coordination; drive proactive, data-informed omnichannel plans that hit KPIs, while coaching a growing team and maintaining strong client relationships.

  • Client Leadership: Maintain relationships, present plans/results, and guide the team toward shared goals.
  • Campaign Excellence: Ensure measurement against KPIs and provide leadership on media strategy and optimization.
  • Agency Collaboration: Lead holistic omnichannel strategies and partner with the Director on investment and execution.

Job Description

Responsibilities

  • Regularly meet with direct reports setting daily expectations, to ensure they’re tracking towards goals, providing strategic guidance, and running training sessions.
  • Act as client lead maintaining client relationships, acting on executional or strategic needs, presenting media plans and campaign results etc.
  • Ensure campaign performance is of the highest standard managing ongoing measurement against client KPI's, business objectives, and reporting on performance providing thought leadership on all media plans.
  • Ensure strategy, approach and direction meets (or exceeds) client expectations for any given campaign or initiative striving to be proactive vs. reactive with your approach to their businesses
  • Oversee finance processes monthly reviewing budget reports, media authorizations, and billing.
  • Partner with the Director to deliver best-in-class media investment strategy and execution outputs, derived from industry insights and expertise.
  • Communicate information internally and externally managing deliverables between client, account, and analysts.
  • Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
  • Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands
  • Actively consider new opportunities for key client(s), proactively recommending new tactics, partners, etc.

Requirements

  • A minimum 5+ years of industry experience working within paid search
  • Comfortable in Excel, experience with Tableau/Looker/Data Studio/other data visualization programs, fundamental understanding of economics & statistics a must
  • Fluency with analytics, attribution and measurement systems
  • Experience leading and managing growing teams with the ability to clearly communicate team priorities and unify the team members around a common goal.
  • Strategic understanding of traditional, digital, and social-specific media planning & buying, along with the proper metrics of success and measurement opportunities.
  • Clear attention-to-detail and organizational excellence to ensure flawless delivery of planned strategies.
  • Act as a role model and embody a true leadership mentality:People-first mentality (We call this the “Honey Empire”), Inspire positivity and respect among employees, Ensure employees achieve attainable professional goals/hit demarcated growth.

Preferred

  • Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!

Benefits

  • Employer-sponsored 401k with match
  • Medical, Dental, and vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health and Wellness benefits
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VaynerX

3.7 Glassdoor

A family of companies building brands for the now.

Founded in 2016
New York, New York, USA
158 employees (48 in marketing)
87% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
32.2K
Traffic Source Mix
Search
38.9%
Direct
48.7%
Referral
7.8%
Social
3%
Paid
1.3%

Headcount Trend

Current headcount: ~158

Marketing Team

Marketing Team Size
41 (26% of company)
Median Career Experience
9 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
9

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