Associate Director, Paid Search Media - Remote

Minnetonka, MN (Hybrid)

$113K/yr – $193K/yrSenior Level9+ years expFull time

Posted 2 weeks ago

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Job Summary

Paid digital media ownership from strategy through governance, linking channel mix, budget, and regulatory needs to business outcomes.

Own cross‑channel strategy and measurement framework to maximize performance and compliance.
Coordinate with marketing, analytics, finance, and legal to enable compliant, timely campaign execution.
Lead on trends and mentor the team to raise overall paid media capability.

Job Description

Responsibilities

Lead the development/implementation of paid digital media strategies that align with OptumRx business objectives, marketing priorities, and growth goals
Develop annual and campaign-level media investment strategies, including channel mix, audience strategy, budget allocation, and measurement frameworks to maximize business impact
Partner with business and marketing leaders to translate business objectives into paid media strategies, providing strategic recommendations and influencing media investment decisions
Provide strategic direction and governance to the paid media execution, ensuring campaign execution aligns with approved strategies, business priorities, performance expectations, and regulatory requirements
Evaluate paid media performance, business outcomes, and market trends to refine strategies, optimize media investments, and improve future marketing performance
Present paid media strategies, investment recommendations, campaign performance, and business impact to senior leadership through clear, data-driven storytelling
Lead cross-functional collaboration with marketing, analytics, finance, creative, legal, compliance, and other business partners to ensure successful delivery of paid media initiatives
Drive continuous improvement of paid media capabilities, operational processes, governance, and measurement practices to increase efficiency, scalability, and marketing effectiveness
Serve as the paid digital media subject matter expert by identifying emerging trends, championing innovation, and mentoring team members to strengthen organizational capabilities

UnitedHealthcare

When it comes to your health, everything matters. That’s why UnitedHealthcare is helping people live healthier lives and making the health system work better for everyone. Our health plans are there for you in moments big and small, delivering a simple experience, affordable coverage, and supportive care. At UnitedHealthcare, part of the UnitedHealth Group family of businesses, we are working to create a system that is connected, aligned and more affordable for all involved; one that delivers high quality care, responsive to the needs of each person and the communities in which they live. With connections to more than 1.3 million physicians and care professionals and 6,500 hospitals and care facilities across the globe, we can collaborate in new ways to improve patient care while providing customizable and comprehensive solutions in any marketplace, anywhere.Our ValuesIntegrity: Honor commitments. Never compromise ethics.Compassion: Walk in the shoes of the people we serve and those with whom we work.Relationships: Build trust through collaboration.Innovation: Invent the future. Learn from the past.Performance: Demonstrate excellence in everything we do.For more information about UnitedHealthcare, click here: https://www.uhc.com/For information about careers at UnitedHealthcare, click here: https://www.workatuhc.com

Founded in 1977

Hopkins, Minnesota, USA

16K employees (682 in marketing)

www.uhc.com