Associate Director, Paid Search

New York City, NY (On-site)

$120K/yr – $125K/yrSenior LevelFull time

Posted 3 weeks ago

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Job Summary

Own cross functional liaison and strategic direction for a multi channel search effort, plus team development and performance governance with scalable tests and learn loops that feed client goals.

  • Strategy to execution: translate briefs into plans, work with managers to deliver, and pivot based on performance
  • Team leadership: manage direct reports and develop capabilities while maintaining morale
  • Analytics and trends: monitor multi touch attribution, identify search trends, and share case studies to inform client and internal decisions

Job Description

Responsibilities

  • Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy
  • Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity for staff, maintaining positive morale
  • Establish current and long-term goals and objectives for responsible accounts, subject to approval by the Director
  • Responsible for management of direct reports as well as overall development and success of the team
  • Translate briefs into strategy; Work with Manager/Sr. Specialist to execute on that strategy; Monitor success and drive pivots as needed based on performance and ability to reach brand goals
  • Lead tests & learns with expectation that these will be scalable across the client’s accounts. Expectation is also that these are shared out wider with KINESSO team
  • Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for KINESSO
  • Master, identify and communicate trends in search and client industries
  • Create and present case studies, POVs, etc.
  • Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.)
  • Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocation

Requirements

  • Substantial experience with within an agency environment required
  • Expert in Google, Bing, and other search partners
  • Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360
  • Polished presence and presentations skills (presentation will be required)
  • Excellent writing skills with an attention to detail
  • Mastery of Microsoft Excel is required
  • Working knowledge of Word, and PowerPoint
  • Ability to multitask and handle other duties as assigned

Preferred

  • Substantial managerial experience preferred

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
KINESSO logo

KINESSO

3.7 Glassdoor

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.

Founded in 2009
New York, New York, USA
3.4K employees (872 in marketing)
71% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
39.8K
Traffic Source Mix
Search
40%
Direct
44.9%
Referral
9.2%
Social
3.7%
Paid
1.9%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Marketing Team Size
791 (23% of company)
Median Career Experience
11 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
10

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