Responsibilities

• Media Planning & Development, Implementation & Measurement: In collaboration with the media agency, lead development of best-in-class consumer media strategies. Participate in annual brand planning process; including development of media objectives, channel strategy, channel mix and measurement plan, while challenging the status quo and constantly driving for greater plan performance. Ensure consistent application of media return on investments, historical performance and consumption insights across touchpoints and channels to improve revenue potential of plans.
• Leadership and Influence: Lead and influence decision making cross-functionally, by developing data driven media strategies, which lead to positive customer experiences. Comfortable with discussion/presentation to leadership 2-3 levels up, including CMO’s and other C-suite.
• Agency Management: Effectively manage large national media agency relationships. Establish expectations (two-way) for client – agency partnership. Form relationship with agency leads to accomplish customer focused strategy and tactics. Develop action plans as needed based on regular partnership evaluation.
• Market Monitoring: Review competitive marketplace data, both via media spend by channel as well as competitive SOM, in collaboration with brand marketing and BU leads to make recommendations for brand implications/actions.
• Financial Management: Track and manage budget for all channels including reconciliation. Provide roll-up to brand teams and make recommendations for trade-offs as needed.
• Risk Management: Ensure compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.

Requirements

• Bachelor’s degree
• 7+ years’ experience
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.

Preferred

• Ideally at least 5 years’ media agency experience
• Communications, Marketing, Media or Business
• Requires broad expertise across multiple media channels preferably with both offline and online planning experience with strong experience with various Planning Tools, Media Measurement and Media Mix Modeling
• Comfortable with change and ambiguity and ability to resolve problems.
• Highly collaborative in nature and understand how to get things done within a complex, layered organization.
• Demonstrated critical thinking, analytical, and problem-solving skills
• Self-directed, with strong decision-making skills, strong project management, budget management and prioritization skills
• Have a consistent record in influencing levels above them and outside of their functional area and a service attitude.
• Record of successfully leading cross-functional teams to deliver results
• Demonstrated ability to work in a dynamic, constantly evolving environment
• Ability to respect and work effectively with a diverse group of people
• Strong verbal and written communications skills with high attention to detail
• Strong problem solving skills

Benefits

• Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).
• Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.