Responsibilities

• 1. Media Strategy & Campaign Planning
• FYC Specialist Strategy: Lead the development of comprehensive, highly targeted media strategies specifically tailored to target entertainment industry voters across key voting windows and phases.
• Media Architecture: Build integrated, innovative media plans across digital channels, inclusive of publisher direct and paid social, ensuring messaging aligns with creative positioning and critical voting dates.
• Client Advisory: Serve as a trusted, client-facing lead to present strategic media maps, pivot solutions, and campaign timelines directly to senior stakeholders.
• 2. Execution, Buying & Platform Operations
• Hands-On Buying Execution: Direct hands-on execution of in-platform buying (Self-Serve Social) alongside publisher-direct partnerships and trade media negotiations.
• Cross-Channel Integration: Act as the strategic lead oversight for core digital/social elements, while collaborating on the integration of traditional media elements as needed:Core Focus: Social Media, Premium Display, and Video.
• Holistic Touchpoints: Out-of-Home (Billboards, Wallscapes, etc.), Trade Print, Spot TV, Audio (Podcast/Radio), and Connected TV/Streaming.
• 3. Optimization & Data Analytics
• Real-Time Performance Management: Oversee daily in-flight optimizations across platforms to ensure maximum delivery efficiency, frequency capping among voter targets, and pacing safety.

Requirements

• Experience: 6–8 years of media planning and buying experience, ideally within an agency network environment, with at least 1–2 years in a management or team leadership capacity.
• Platform Expertise: Deep hands-on knowledge of major social ads managers (Meta, TikTok, LinkedIn, Reddit, etc.).
• Entertainment Acumen: Experience running media in the entertainment ecosystem (streaming, broadcast, or theatrical). Comfort managing rapid pivot schedules based on industry news and nominations.
• Client Management: Proven track record of handling high-touch, senior client relationships with clarity and professionalism cultivating and maintaining trust.
• Leadership: Proven ability and experience managing others; a strong desire and capability to grow and develop talent
• Communication: Compelling and persuasive written and verbal communicator and presenter. Knows how to reach a compromise when necessary.
• Depth of Knowledge: Expert level media math skills
• Flexibility: Comfortable working in a fast-paced, dynamic environment

Preferred

• FYC Landscape Knowledge: Familiarity with the specific rules, regulations, and targets associated with guild and academy awards voters.
• Traditional Media Fluency: Direct experience or foundational understanding of managing traditional media channels, specifically LA-market Out-of-Home (OOH), trade print (Variety, THR), Local Broadcast, and digital audio platforms