Associate Director, Media Planning

Chicago, IL (On-site)

$110K/yr – $120K/yrSenior Level6+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end communications planning workflow and ensure a holistic, data-driven plan across OESP channels.

  • Surface media insights and planning best practices with the design team to drive culturally rich campaigns.
  • Coordinate KPI delivery, client profitability, and cross-SBU growth while mentoring the design group.
  • Collaborate with the Director to align stakeholder communications and prep education programs on marketplace trends.

Job Description

Oversees the development of the detailed communications plan to power the idea In conjunction with Director, Communications Design present the Connections Design holistic approach to the relevant stakeholders Manage the outputs of day-to-day requirements and workflow of the client as it relates to Communications Design Present client education program around Communications Design relevant marketplace trends. Oversee the management and training of design team in communications planning fundamentals Spearhead the best practice application of planning approach including key tools and techniques to surface media and marketing intelligence and insights to produce an impactful, culturally rich communications plan across owned, earned, shared, paid (OESP) Write and manage outputs from RFP submissions from the Design discipline, in collaboration with Partnerships leads Contribute to client KPI delivery and to Specialty Business Units (SBU) growth and client profitability Contribute to new business as required Benefits: We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
Initiative logo

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975
New York, New York, USA
3.2K employees (1,113 in marketing)

Traffic Signals

Monthly Visitors
34.7K
Traffic Source Mix
Search
42.6%
Direct
41.4%
Referral
10%
Social
4.5%
Paid
1.1%

Headcount Trend

Current headcount: ~3.2K

Marketing Team

Marketing Team Size
897 (28% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
7

Recent News