Associate Director, Media Planning

New York, USA (Hybrid)

$70K/yr – $125K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic media planning and client partnership as an Associate Director, delivering data-driven, omnichannel campaigns with team leadership.

  • Must-have: 5+ years of media planning experience with leadership and omnichannel skills.
  • Standout: Ability to translate insights into clear media strategies and cross-platform opportunities.

Job Description

Responsibilities

  • Build sound strategic frameworks that ladder up to client business goals
  • Provide excellent client service by being responsive, accountable and detail oriented
  • Be the voice for creating great work
  • Bring proactivity and leadership to the clients and the team
  • Maintain communication and develop strategic partnerships with key partners – clients, partner agencies, peers, etc.
  • Manage planning process and resources
  • Manage, mentor, and motivate direct reports in order to encourage their professional development while providing daily supervision and guidance
  • Set the tone and strategic direction of the team; built around growth and application of learnings
  • Bring your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
  • Own consumer insights and inspire tactical representations of strong, clear media strategies

Requirements

  • 5+ years of experience in media planning; heavy paid social media experience a plus
  • Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
  • Proven, strong team management, interpersonal communication, and collaboration skills
  • High level of competency in Account Management and client service
  • A thorough understanding of marketing communication channels (including digital)
  • Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
  • Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
  • Advanced knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
  • Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
  • Strong knowledge of and skill using syndicated interactive research applications and ad serving

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave
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Hearts & Science

3.4 Glassdoor

Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.

Founded in 2016
New York, NY, US
1.5K employees (426 in marketing)
56% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
20.4K
Traffic Source Mix
Search
40.3%
Direct
44.5%
Referral
8.2%
Social
5.3%
Paid
1.2%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
399 (28% of company)
Median Career Experience
10 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
25

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