Associate Director, Media Planning (HCP)

New York, USA (On-site)

$81K/yr – $130K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive pharma media planning and strategy leadership across multiple accounts within PHM, guiding media mix, budgeting, and cross-functional collaboration.

  • Own media strategy, channel mix, and initial budget rationale for assigned brands.
  • Must-have: 5+ years media planning experience and 2+ years HCP media planning.
  • Standout: Strong cross-functional leadership and VP-level planning collaboration.

Job Description

Responsibilities

  • Pharma media experience across conditions, audiences (DTC, HCP, Payer, etc.).
  • Understands total marketing process and the strategic role of media.
  • Oversees overall media strategy, approach, and plan on each account.
  • Owns media channel mix and initial budget allocation and rationale.

Requirements

  • 5+ years media planning experience.
  • 2+ years HCP media planning and media strategy experience.
  • Proven ability to manage people and projects and earn client and partner respect.

Preferred

  • Excellent public speaking and presentation skills.
  • Excellent written communication skills.

Benefits

  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
  • Benefits package includes medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Traffic Signals

Monthly Visitors
3.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
31.1%
Direct
45.8%
Referral
7.3%
Social
14%
Paid
1.6%

Headcount Trend

Current headcount: ~800

Marketing Team

Marketing Team Size
168 (21% of company)
Median Career Experience
8.5 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
43

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