Associate Director, Media Planning

New York City, NY (Hybrid)

$86K/yr – $110K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own media planning across fashion, beauty, and home with native content, video, social, events and creator partnerships.

  • Lead a 2–3 person media planning team and elevate strategic thinking and output quality.
  • Own pipeline tracking and deal progression from RFP through close in the CRM/OMS, coordinating with Sales and Ad Ops.

Job Description

Responsibilities

  • Intimate competitive knowledge of building media plans across scalable budgets anchored in custom content, video and social media, along with 360 integrated content mix including events, influencer / creators, etc.
  • Work alongside Sales, Integrated Marketing, Branded Content, Social Strategy and Influencer teams to brainstorm and build strategic media plans based on advertiser objectives and KPIs
  • Manage and develop a team of 2-3 Media Planners, elevating both output quality and strategic thinking
  • Maintain a deep understanding of Future's Women's Lifestyle business offerings, rate card and site capabilities
  • Strategically build partner specific rate cards for the categories under Women's Lifestyle in partnership with sellers in effort to grow accounts and secure upfront partnerships
  • Support Sales team in client and deal management throughout pre-sale process, responding to client needs surrounding budget changes, media plan revisions, marketplace/ site information and benchmarks
  • Support in packaging new category specific opportunities to bring to market
  • Possess intimate knowledge of client(s) within Fashion, Beauty, and Home categories, understanding the competitive landscape, industry trends, and overall marketing goals
  • Play a critical role in pipeline tracking and processing of deals within our customer relationship management and order management systems
  • Possess strong written and verbal communication skills and ability to use sales tactics to carry client communication from RFP through deal close

Requirements

  • Bachelor's Degree
  • 7+ years experience in media planning/account management
  • Experience in building media plans required
  • Proficiency in CRM (i.e. Salesforce) and OMS (i.e. Operative.One)
  • Understanding of rates types and performance metrics within digital media landscape
  • Experience media planning for native content required
  • Must be extremely detail oriented with exceptional organizational skills
  • Excellent communication skills
  • Knowledge of ad specs and 3rd party tracking capabilities required

Preferred

Benefits

  • Medical, dental, and vision coverage
  • 401k plus a company match
  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Well-being support with access to our Colleague Assistant Programs
  • Opportunity to purchase shares in Future with our Share Incentive Plan
Future logo

Future

3.2 Glassdoor

We are Future. The global platform for specialist media. We create expert original content that connects people to their passions across a portfolio of over 200 phenomenal brands.Through our websites, magazines, events, and social spaces we reach 1 in 3 adults online in the UK and the US.Founded in 1985, we have grown significantly to a global business with over 3,000 colleagues. We are the largest magazine publisher in the UK with a combined circulation of more than 3 million across our publications.We innovate through our proprietary technology and diversify our audiences across new platforms every year. We’ve got an ambitious plan to build on our growth momentum and unlock new opportunities.

Founded in 1985
London, England, GBR
3.9K employees (1,639 in marketing)
50% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
151.7K
Traffic Source Mix
Search
29.8%
Direct
44.1%
Referral
23.2%
Social
1.7%
Paid
0.9%

Headcount Trend

Current headcount: ~3.9K

Marketing Team

Marketing Team Size
1,279 (33% of company)
Median Career Experience
14 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
4

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