Responsibilities

• Evolve our client-facing, data-storytelling capability within the practice and play an integral role in providing strategic support and subject matter expertise in measurement and analytics.
• Drive data-led integration & measurement strategies on behalf of our clients, while partnering closely with Strategy, Activation, Operations, Audience and AdOps teams to implement these strategies across multi-channel activations.
• Unpack and structure ambiguous problems, own and drive projects from start to finish, apply sound business judgment, and communicate complex information effectively across a variety of stakeholders.
• Generate insights based on media and marketing performance data to align with strategic planning and will work with both first-party and third-party data vendors and publishers to maximize the data opportunity for the client, to go above and beyond status-quo.
• Indirectly influence across senior business leaders and clients. Lead with genuine curiosity, and demonstrate a natural desire to dive deep in the numbers to discover context, create business cases, and go beyond usual approaches to solve problems and seize opportunities.
• Provide clients & internal stakeholders with a holistic understanding of their audience’s media consumption patterns, ensuring campaigns reach the right viewers on the most effective platforms using a playbook of tools, including 1P (Epsilon), third-party data providers (addressable & non-addressable, aggregators, industry research) as well as tools like comScore, SimilarWeb, and others, to optimize national, regional and local planning.
• Be an in-house expert on how 1P and 3P audience data and data-driven media activation can drive business and improve ROI for clients, including communicating horizontally and vertically across stakeholders
• Translate insights into strategic recommendations aligned with client objectives
• Align reporting with key stakeholders and strategic initiatives
• Lead stakeholder relationships and ensure client satisfaction
• Integrate market intelligence into media strategy for proactive planning
• Negotiate contracts and align vendor solutions with business needs
• Influence senior stakeholders through compelling, strategic insights
• Connect diagnostic analytics to business objectives for actionable outcomes
• Work with cross-DTAI teams to leverage advanced modeling techniques to improve marketing/media ROI
• Lead experimentation frameworks and ensure alignment with business KPIs
• Streamline cross-channel reporting processes for efficiency and scalability
• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
• Partner with Data Architecture and Analytics leadership to create new product offerings and thought leadership to drive our clients’ business
• Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases

Requirements

• 5+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly
• Proven ability to translate analytics into strategic business recommendations
• Experience in competitive and market intelligence integration
• Expertise in A/B testing, and experimentation frameworks
• Familiarity with automation tools and process optimization techniques
• Excellent oral, written and client presentation skills, with the ability to create compelling data-driven narratives and a natural knack for story-telling. Hands on experience translating complex concepts for both technical and non-technical stakeholders is required.
• In-depth knowledge of ad and marketing technology, including media buying, multi-channel measurement, creating measurement frameworks and learning agendas, as well as breadth of knowledge on ad servers, dynamic creative optimization, OLV/CTV + Linear measurement, ad verification, customer data platforms, identity resolution solutions, DSPs, etc.
• Deep experience in the use of audience data to impact business outcomes through effective media strategies and activations
• Strong project management skills
• Proficiency and understanding of cross-channel media planning, execution and measurement processes
• Experience successfully managing multiple clients and/or brands across a variety of third-party marketing measurement technologies and platforms
• Demonstrated ability to quickly adapting to new ad measurement and technology platforms, from high-level understanding through implementation (DSP, Ad Servers, Mobile web and in-app tracking deployment experience necessary) and to train team members quickly and effectively on these same topics
• Embody a can-do attitude, and a “figureoutability” mindset
• Day 1 readiness

Preferred

• Start-up experience (or commensurate entrepreneurial experience) strongly preferred
• Deep understanding and experience based point-of-view on best of breed technology tools for BI/Data Analytics, Martech, Adtech, CDP, CRM, etc. preferred.
• Previous agency-side experience
• Experience working with marketing mix modeling (MMM), attribution and measurement companies: including Neustar, MMA (IPSOS), Analytic Partners, Nielsen (mROI; Visual IQ), IRI, Circana, (m)PHASIZE, etc.
• Familiarity with: Web analytics platforms (Adobe Analytics, Google Analytics, etc.) Surveys (Lucid, Millward Brown, Nielsen, etc.) Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.)