Responsibilities

- Be an in-house expert on how 1P and 3P audience data and data-driven media activation can drive business and improve ROI for clients, including communicating horizontally and vertically across stakeholders - Translate insights into strategic recommendations aligned with client objectives - Align reporting with key stakeholders and strategic initiatives - Lead stakeholder relationships and ensure client satisfaction - Integrate market intelligence into media strategy for proactive planning - Negotiate contracts and align vendor solutions with business needs - Influence senior stakeholders through compelling, strategic insights - Connect diagnostic analytics to business objectives for actionable outcomes - Work with cross-DTAI teams to leverage advanced modeling techniques to improve marketing/media ROI - Lead experimentation frameworks and ensure alignment with business KPIs

Requirements

- 5+ years managing relationships across complex hierarchies and demonstrated ability to influence indirectly - Proven ability to translate analytics into strategic business recommendations - Experience in competitive and market intelligence integration - Expertise in A/B testing, and experimentation frameworks - Familiarity with automation tools and process optimization techniques - Excellent oral, written and client presentation skills, with the ability to create compelling data-driven narratives and a natural knack for story-telling. Hands on experience translating complex concepts for both technical and non-technical stakeholders is required. - In-depth knowledge of ad and marketing technology, including media buying, multi-channel measurement, creating measurement frameworks and learning agendas, as well as breadth of knowledge on ad servers, dynamic creative optimization, OLV/CTV + Linear measurement, ad verification, customer data platforms, identity resolution solutions, DSPs, etc. - Deep experience in the use of audience data to impact business outcomes through effective media strategies and activations - Strong project management skills - Proficiency and understanding of cross-channel media planning, execution and measurement processes

Nice To Have

- Start-up experience (or commensurate entrepreneurial experience) strongly preferred - Deep understanding and experience based point-of-view on best of breed technology tools for BI/Data Analytics, Martech, Adtech, CDP, CRM, etc. preferred. - Previous agency-side experience - Experience working with marketing mix modeling (MMM), attribution and measurement companies: including Neustar, MMA (IPSOS), Analytic Partners, Nielsen (mROI; Visual IQ), IRI, Circana, (m)PHASIZE, etc. - Familiarity with: - Web analytics platforms (Adobe Analytics, Google Analytics, etc.) - Surveys (Lucid, Millward Brown, Nielsen, etc.) - Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.)

Benefits

- Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.