Associate Director, Measurement Strategy

New York City, NY (Hybrid)

$95K/yr – $131K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own data strategy work that translates data into media decisions and growth for clients while scaling access to first party data and championing tech adoption.

  • Diagnose data challenges and turn insights into actionable media guidance for key clients.
  • Own data strategy execution and coach others to build a scalable approach across markets.
  • Support pitches and client meetings to shape the Data Strategy and Planning agenda.

Job Description

Responsibilities

  • You’ll diagnose data challenges and contribute to overarching strategic vision for key clients though insight and data analysis.
  • Drive adoption and champion usage of technology (AdTech, MarTech and Brainlabs proprietary Tech) for your clients.
  • Understand and contribute to first party data (1PD) strategies and unlock access to this data for media execution
  • Participate and present your work in pitches and client meeting
  • Contribute to the growth and strategy, helping to shape the future direction of the Data Strategy team and wider strategy and planning team.
  • Apply Brainlabs Strategy and Planning Process and Proposition to your data strategy approach

Requirements

  • 8+ years experience of delivering data strategies to leading clients either within a market or across a region
  • Proven data capabilities and ability to utilise data insight to drive media and marketing effectiveness
  • A great storyteller capable of translating data into real world insights
  • You’re a ‘ knowledge builder’ and are excited at growing and coaching those around you
  • A innovative thinker, able to create and deliver challenger strategies.
  • Passionate about data, insights and applying data to real-world scenarios for growth.
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Brainlabs

3.5 Glassdoor

Hi! We're Brainlabs, an integrated media agency on a mission to make marketing more scientific. We built Brainlabs borrowing the best and most applicable parts of the scientific approach. We hired Smart people (The Brains) to develop breakthrough hypotheses, then put every idea through proper experimental conditions using our validation engine (the Labs).We pioneered the use of AI in advertising, which combined with the scientific approach, has propelled us to scale from a single employee to over 1,000 team members, becoming one of the fastest-growing independent media agencies globally. Today, we serve as a media agency of record for results-driven advertisers with total media spend ranging from $10M-$250M—companies like Capital One, Bozzuto, UNICEF USA, and Hornblower Group.

Founded in 2012
New York, New York, USA
1K employees (304 in marketing)
65% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
34.8K
Traffic Source Mix
Search
44.6%
Direct
41.5%
Referral
8.8%
Social
3.7%
Paid
1.1%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
284 (27% of company)
Median Career Experience
10 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Private Equity, 2 years ago

Funding History

  • Sep 2023
    Private Equity
  • Mar 2019
    Private Equity

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