Associate Director, Marketing, Standard of Care (SoC) - Gastroenterology

Illinois, USA (On-site)

$142K/yr – $269K/yrSenior Level10+ years expFull time

Posted 12 days ago

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Job Summary

Own and drive the Standard of Care (SoC) strategy for the IBD portfolio, guiding cross‑functional execution from strategy through real‑world impact.

  • Develop and implement the SoC roadmap and ensure alignment across brand plans, education, and launch activities.
  • Lead cross‑functional collaboration with Medical Affairs, Market Access, and commercial leads to tailor strategies to markets.
  • Partner with analytics to measure SoC performance and optimize value communications.

Job Description

Responsibilities

  • Strategic Leadership - Develop and execute a comprehensive Standard of Care (SoC) roadmap to position the company’s IBD portfolio as the treatment of choice for healthcare professionals, patients, and payers. - Partner with cross-functional teams to ensure integration of SoC principles across brand strategies, launch plans, and educational initiatives. - Lead strategic planning and market-shaping activities aligned with the company’s therapeutic vision and business goals.
  • Commercial Execution - Design and deploy commercial models and engagement frameworks to accelerate SoC adoption across target markets. - Collaborate with analytics and insights teams to track SoC performance indicators and optimize promotional investments. - Drive the implementation of data-driven value communication strategies that connect clinical outcomes with real-world benefits.
  • Cross-Functional Collaboration - Work closely with Medical Affairs, Market Access, and Corporate Affairs to ensure alignment of SoC narratives and evidence generation plans. - Partner with local and regional commercial leads to adapt global strategies to market realities and ensure effective execution. - Serve as the internal SoC champion, fostering alignment and engagement across functional and country teams.
  • External Engagement - Build and maintain strong partnerships with key opinion leaders, patient associations, and professional societies in gastroenterology. - Represent the company at major congresses and forums (ECCO, UEGW, DDW, etc.) to strengthen visibility and thought leadership. - Support policy and access initiatives that facilitate SoC adoption and sustainable patient access.

Requirements

  • Bachelor’s degree in Life Sciences, Pharmacy, Medicine, Business Administration, or related field required.
  • Advanced degree (MBA, MSc, or equivalent) preferred.
  • Least 10 years of experience in the pharmaceutical industry, with at least 5 years in commercial leadership roles.
  • Proven experience in Gastroenterology, Immunology, or related therapeutic areas.
  • Demonstrated success in launch strategy, market-shaping, or SoC transformation initiatives.
  • Track record of effective cross-functional leadership in complex, matrixed environments.
  • Strategic and analytical thinking with strong business acumen.
  • Excellent communication and stakeholder management skills.
  • Ability to influence and collaborate across functions and geographies.
  • Innovative mindset with a focus on execution and measurable impact.

Preferred

  • Advanced degree (MBA, MSc, or equivalent) preferred.
  • Fluent in English (additional languages desirable).

Benefits

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
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AbbVie

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AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013
North Chicago, Illinois, USA
60K employees (3,267 in marketing)
78% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$37.3K
Traffic Source Mix
Search
35%
Direct
45.7%
Referral
11.2%
Social
6.1%
Paid
1.8%

Headcount Trend

Current headcount: ~59.9K

Marketing Team

Marketing Team Size
2,942 (5% of company)
Median Career Experience
18 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
42

Funding

Total Funding
$23B
Last Raise
$8B
Post IPO Debt, 18 days ago

Funding History

  • Feb 2026
    Post IPO Debt • $8B
  • Feb 2024
    Post IPO Debt • $15B
  • Mar 2023
    Post IPO Equity • $250K

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