Responsibilities

• Participate in the development and execution of the brand strategy for Dry Eye Brands, including budget-related tracking, project management oversight and leading projects through the promotional review process
• Possess a level of clinical and business acumen, befitting of a brand-lead
• Work effectively to develop strategies and tactics that align to meet the Dry Eye Franchise strategic objectives
• Employ cross-functional, enterprise leadership, to plan, measure, and optimize strategies consistent with the brand plans (understanding of cross functional teams – e.g. Medical, Access, HEOR, Analytics)
• Oversee effectiveness of programs and initiatives including success tracking criteria and KPIs
• Participate in all brand planning and budget meetings and facilitate in the development of brand planning deliverables consistent with strategic brand objectives
• Partner effectively with internal and external teams and vendor agencies
• Collaborate, interact, and effectively communicate with external thought leaders, key customers, and leadership
• Attend multiple congresses, symposia and customer meetings within a calendar year (Approx 4-6)

Requirements

• 8+ years marketing experience; 5+ years pharmaceutical marketing experience (Eye Care exp is a plus)
• 5+ years of pharmaceutical experience (2+ years of sales exp is a plus)
• Proven record of success in developing customer-centric marketing strategies and a deep understanding of the patient journey
• Possesses strategic thinking capabilities that can forge a vision for success and engage others to support that vision
• Ability to manage and lead within a matrixed organization and deal with ambiguity/change
• Dynamic presentation skills, ability to speak in front of large audiences and senior leadership
• Demonstrates strong attention to detail and strong business acumen (preferably in Eye Care)
• Ability to assess data and derive insights from market trends
• Exceptional oral and written communication skills, and versed in Microsoft Office applications (PowerPoint, Excel etc.)
• Note: Undergraduate degree required

Preferred

• MBA preferred
• Eye Care exp is a plus

Benefits

• Incentives. U.S. based employees may be eligible for short-term and/or long-term incentives.
• They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others.
• U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.