Associate Director, Marketing, Out of Print (Hybrid)

New York City, NY (Hybrid)

$83K/yr – $93K/yrSenior Level7+ years expFull time

Posted 11 days ago

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Job Summary

Own and lead integrated marketing campaigns for Out of Print lines, guiding cross-functional teams in design, social, and sales while coordinating seasonal account marketing and backlist initiatives.

  • Drive strategy, planning, and execution of campaigns across licenses and product lines
  • Align with consumer insights, product and acquisitions to maximize sales opportunities

Job Description

Responsibilities

  • Creating marketing strategies, priorities, and plans for Out of Print product lines and licenses
  • Collaborating with and managing team of designer/photo marketers and social media staff to execute plans
  • reviewing sales materials and working with product and acquisitions staff to ensure that products are positioned to best maximize sales opportunities and merchandising
  • Liaising between sales and collaborating with Director of Merchandise to set agendas, and prepare presentations for seasonal sales meetings, as well as spearheading follow-up on action items
  • Managing staff who handles ensuring that all sales assets and materials – sell sheets, mockups, platform slides, etc. are available for reps for sales calls
  • Working closely with consumer insights, sales directors, and publishing to highlight backlist opportunities and strategizing on how to best drive account marketing and consumer awareness

Requirements

  • 5–7 years of experience developing, managing, and executing integrated marketing campaigns, with a proven ability to collaborate effectively across sales, creative, product development, and other cross-functional teams, and partnering with external collaborators, licensors, agencies, and strategic partners to bring initiatives from concept through execution and achieve business goals.
  • People management experience
  • Exceptional attention to detail, the ability to prioritize, and strong follow-up skills
  • Excellent organizational skills and ability to multitask
  • Strong communication skills, both verbal & written
  • Proven ability to create strong, integrated campaigns including paid media and social media strategies
  • Ability to thrive in a dynamic environment and effectively problem solve
  • Collaborative-minded with the inclination to build strong relationships across departments
  • Solutions-focused when met with challenges and can comfortably adapt to changes
  • Avid reader and pop culture minded individual who keeps up with trends and has an abiding interest in book & reading lifestyle

Preferred

  • Consumer products/goods or apparel experience a plus

Benefits

  • Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Marketing Team

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