Associate Director, Marketing Communications at World 50 Group | Atlanta, GA

World 50 Group

Associate Director, Marketing Communications

Atlanta, GA (Hybrid)

Salary Not AvailableSenior Level10+ years expSalaried Ft

Posted 2 months ago

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Job Summary

Drive World 50 Group’s multi-channel communications program with a focus on consistent brand voice, executive-facing storytelling, and data-informed content optimization for engagement and conversion.

Own cross-channel communications strategy and brand voice governance to align with business and member engagement goals.
Lead LinkedIn content, amplification, and ambassador activation to build thought leadership and reach.
Coach a high-performing team and partner with sales, design, and events to accelerate outreach and enable revenue-focused campaigns.

Job Description

Strategic Leadership

Develop and execute the overall marketing communications strategy that strengthens World 50 Group’s brand positioning and awareness across all audiences and channels.
Serve as the steward of the World 50 Group voice to ensure tone, quality, and message consistency across digital, social, email, and print communications.
Partner closely with the sales, marketing, design, and member experience teams to align communications strategy with business goals and member engagement priorities.
A/B test copy and content to optimize conversion rates and engagement
Oversee outbound communications, including prospect outreach and campaign nurture sequences.
Develop content for various commercial enablement materials including landing pages, sales collateral and promotional campaigns
Drive messaging frameworks that improve engagement, conversion, and retention through data-driven content optimization.
Ensure content reflects brand voice and supports key marketing objectives.
Own World 50 Group’s LinkedIn strategy, including content planning, engagement, and analytics for both the brand pages and ambassador programs.
Empower group leaders, advisors, event delegates and members to act as brand advocates through content guidance, enablement tools, and strategic amplification. Leverage amplification platforms, e.g. Oktopost and Ingo
Maintain an active social calendar that highlights summits, speakers, thought leadership, and member milestones while preserving member confidentiality and brand discretion.
Partner w creative team to oversee production of print collateral, direct mail, and event materials that reinforce brand identity and member experience.
Manage agency and vendor relationships to ensure quality and brand consistency across touchpoints.
Lead, mentor, and develop a high-performing communications team (B2B Copywriter and Social Media Manager).
Foster collaboration, accountability, and professional growth within the team.

Requirements

10+ years of experience in marketing communications , ideally within B2B or professional services sectors; experience with executive or membership audiences is a plus.
Proven success leading multi-channel communications strategies, including email automation (Iterable, Outreach.io , Marketo) and social media (LinkedIn) .
Exceptional writing, editing, and storytelling skills, with a sharp understanding of tone and message nuance for executive audiences.
Strong leadership, project management, and cross-functional collaboration skills.
Experience managing small, high-output teams and external partners.
Analytically / performance focused to test and learn to improve conversion and engagement rates
Ability to navigate sensitive, high-level communications with confidentiality and precision.
Must be based in Atlanta, GA (hybrid work mod el).

World 50 Group

Leaders of the world’s most respected companies join World 50 Group to learn from one another. More than 4,800 global CEOs, board directors, and senior executives across every function—from 40 countries across six continents—trust the World 50 community for insights that deliver impact at scale.World 50 is the safe space to exchange ideas, navigate complex challenges, and evolve as a leader. Members are at the forefront of transformation, leading organizations with a total market cap exceeding US $34 trillion and over 37 million employees worldwide.World 50 is a private company composed of mission-driven associates who consider it a privilege to help leaders stay ahead. Membership is by invitation only. For more information, visit world50.com+++ For more information on World 50's leadership development programs, please visit: https://world50.com/accelerators/

Founded in 2004

Atlanta Junction, Georgia, USA

536 employees (46 in marketing)

www.world50.com