Responsibilities

• Coordinate marketing projects and divisional campaigns for Academic Affairs departments, overseeing content development, creative execution, and production
• Serve as a primary point of contact for Academic Affairs marketing requests and as the final approver for assigned marketing campaigns, ensuring accuracy, brand compliance, and effectiveness
• Lead video and photography projects for Academic Affairs, providing creative direction, managing scheduling and coordinating on- and off-campus shoots, approving final edits, and ensuring high-quality multimedia content.
• Oversee the creation and implementation of email journeys within lifecycle communication initiatives to support recruitment, admission, retention, and graduation
• Supervise Content Marketing Specialists, providing leadership in content strategy, editorial direction, and project prioritization across print (e.g., brochures, flyers, postcards) and digital (e.g., web, email, social media) channels
• Foster collaboration across Academic Affairs, university colleges and schools, and broader institutional units to ensure alignment in messaging and marketing efforts across the university
• Support goal setting, performance tracking, and data-informed marketing strategies to drive continuous improvement

Requirements

• Bachelor’s degree in journalism, marketing, public relations, communications, or a related field from an accredited college or university (recognized by US EducationCHEA)
• 5–7 years of experience in marketing, communications, or a related field with a proven track record of developing and implementing successful campaigns (preferably in higher education or a similar sector)
• 1–3 years of supervisory experience
• Credentials must be obtained prior to the employment start date
• Proficiency in Microsoft Office applications (Word, Excel, and PowerPoint) and Google Workspace

Preferred

• Master’s degree from an accredited college or university (preferred).
• Experience in higher education, particularly in enrollment management and supporting the needs of prospective and current students (preferred).
• Strong understanding of branding principles, audience segmentation, and higher education marketing trends and challenges (highly desirable).
• Hands-on experience with customer relationship management (CRM) systems and email marketing platforms (e.g., Salesforce, Salesforce Marketing Cloud)
• Thorough knowledge of AP Stylebook
• Basic proficiency in creative design or an understanding of visual branding principles

Benefits

• Competitive total rewards package including:
• Paid time off, sick leave, and holidays
• Excellent health insurance, including medical, dental, and vision
• Comprehensive retirement plans and voluntary benefits programs
• No state income tax
• Tution discounts at Nevada System of Higher Education (NSHE) schools
• Tuition discounts for spouses, domestic partners, and dependents
• Employee recognition and appreciation programs
• UNLV athletics ticket discounts
• Statewide employee purchase program discounts