Associate Director for Marketing and Communications Strategy (Communications Generalist)

Indianapolis, IN (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing and communications strategy for a campus division, overseeing planning, execution, and cross-functional delivery.

  • Lead integrated marketing and communications strategies that advance divisional and campus goals.
  • Must-have: 5+ years in communications or related field with proven project management.
  • Standout: Leadership of teams, cross-campus collaboration, and data-driven reporting.

Job Description

Drive marketing and communications strategy for a campus division, overseeing planning, execution, and cross-functional delivery.

  • Lead integrated marketing and communications strategies that advance divisional and campus goals.
  • Translate priorities into clear campaign frameworks, messaging strategies, and multi-channel plans.
  • Develop creative briefs, roadmaps, and timelines for major initiatives, events, and priorities.
  • Serve as strategic advisor to division leadership on communication approaches, risks, and opportunities.
  • Ensure alignment with branding, accessibility standards, and policies.
  • Own marketing intake, prioritization, and project management processes with portfolio leads.
  • Maintain workflows, content calendars, and project-tracking systems for cross-functional collaboration.
  • Act as primary contact for marketing requests, assigning work and setting expectations.
  • Coordinate with internal teams, campus partners, and vendors for timely, high-quality delivery.
  • Supervise staff, provide coaching, feedback, and professional development support.
Indiana University logo

Indiana University

Indiana University has nine total campuses: IU Bloomington, IU Indianapolis, IU East, IU Kokomo, IU Northwest, IU Southeast, IU South Bend, IU Columbus, and IU Fort Wayne.

Founded in 1903
Bloomington, Indiana, USA
1.6K employees (117 in marketing)

Traffic Signals

Monthly Visitors
5.1M
Monthly Google Ads Budget
$1.4M
Traffic Source Mix
Search
37.8%
Direct
54.4%
Referral
6.5%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
88 (6% of company)
Median Career Experience
18 years
Median Tenure
6.8 years

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