Responsibilities

• Oversee and implement data-driven marketing campaigns for BRIC’s event-based and institutional programming.
• Support the Senior Director of Marketing & Communications in shaping the public-facing voice, messaging, and positioning across all program areas.
• Develop and manage advertising strategies (paid and organic) across platforms, including Google, Meta, and emerging channels, within established budgets.
• Direct and manage two Marketing & Communications Managers in guiding strategy, execution, and professional development.
• Oversee the Social Media Manager in content strategy, campaign execution, and archival amplification.
• Support cross-departmental marketing efforts across teams—Education, Performing Arts, Contemporary Arts, BRIC TV, Community Media, Partnerships, Government Affairs, Rentals—to ensure alignment and balance workloads.
• Collaborate with the Senior Director to manage workflow across design and web teams, ensuring timely and cohesive output.
• Create and manage comprehensive marketing calendars and systems that reflect institutional priorities.
• Prioritize competing departmental needs and ensure strong stakeholder communication and support.
• Oversee website updates and ensure brand consistency across all digital platforms.