Associate Director, Market Access Strategic Marketing

USA (Hybrid)

$153K/yr – $203K/yrSenior Level8+ years expFull time

Posted 3 days ago

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Job Summary

Own the end-to-end market access strategy for BeOne brands, shaping value propositions and payer/provider narratives while coordinating cross-functional teams to support launch readiness and lifecycle initiatives.

  • Lead creation of differentiated access messaging and customer marketing tools.
  • Partner with Evidence Generation and Medical Affairs to align evidence plans with market access goals.
  • Collaborate across brands and stakeholders to ensure reimbursement perspectives influence business decisions, policy alignment, and strategy delivery.

Job Description

Responsibilities

  • Lead development of differentiated value propositions and customer-specific access messaging.
  • Translate clinical, economic, and real-world evidence into compelling customer narratives.
  • Develop payer-facing, provider-facing, and organized customer marketing tools and resources.
  • Acts as primary point of contact with agencies, vendors, and/or 3rd party consultants; lead promotional review committee process for assigned/developed projects and materials.
  • Support segmentation and customer prioritization efforts to maximize strategic impact
  • Serve as the market access representative on cross-functional brand teams.
  • Partner with Evidence Generation and Medical Affairs to ensure evidence plans support market access objectives.
  • Ensure payer, provider, and reimbursement perspectives are incorporated into business decisions and brand planning.
  • Support launch readiness activities and lifecycle management initiatives.
  • Gather customer insights from internal and external stakeholders to inform strategy development.

Requirements

  • BS degree with 8+ years of broad biotech/pharma experience or a Master’s with 6 plus years.
  • Product launch experience.
  • 4 plus years of oncology and/or rare disease, and competitive product launch experience is strongly preferred.
  • Market access experience with payers, plans, PBMs, health systems, IDNs, large community oncology practices, and/or Group Purchasing Organizations is strongly desired.
  • Education Required: Bachelor’s degree required, Master’s degree preferred.

Preferred

  • Advanced degree and training is also appreciated.

Benefits

  • comprehensive benefits package that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
BeiGene logo

BeiGene

Effective March 17, 2025, The U.S. subsidiary of BeiGene, Ltd. has changed its name to BeOne Medicines USA, Inc. This change comes ahead of our anticipated global rebranding to BeOne Medicines Ltd. and redomiciliation to Switzerland, pending shareholder approval. The new name reflects our commitment to develop innovative medicines and partner with the global community to help as many patients with cancer as possible. To learn more about BeOne Medicines, please follow our new LinkedIn profile @BeOne Medicines.

Founded in 2010
Cambridge, Massachusetts, USA
2.4K employees (105 in marketing)

Traffic Signals

Monthly Visitors
39.3K
Monthly Google Ads Budget
$37.5K
Traffic Source Mix
Search
31.8%
Direct
20.2%
Referral
41.7%
Social
5.2%
Paid
1%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
95 (4% of company)
Median Career Experience
13 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$6.8B
Last Raise
$2.1B
Post IPO Equity, 6 years ago

Funding History

  • Jul 2020
    Post IPO Equity • $2.1B
  • Oct 2019
    Post IPO Equity • $2.7B
  • Aug 2018
    Post IPO Secondary • $903M

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