Responsibilities

• Serve as the IMABI lead for the Parkinson’s disease assets.
• Responsible for partnering strategically with International, Area and Affiliate leadership, guiding brand and co positioning strategies. Drive using an insights-led approach and be able to advise on key initiatives based on knowledge of the business and market through data and analytics capabilities.
• Enable and demonstrate leadership on the cross-functional business teams, International Brand Teams (INBT) and Area and Affiliates, to make better and more rapid business decisions by framing & prioritizing critical brand questions. She/He will need to present interim and end results and communicate all project progress/initiatives to Brand Teams, Senior Management, and/or Vendors, where appropriate.
• Develop and maintain working relationships with Area and Key Affiliate contacts to co-create and execute plans, eliminate redundancies, and ensure consistency of our market understanding.
• Influence and motivate Business Intelligence partners in Key Affiliates and play a leading role in the continuous brand planning process based on a deep understanding of the market drivers, patient journey, competition, and positioning, highlighting opportunities to enhance patient and HCP (Health Care Professional) experience.
• Proactively identify new data sources and analytics opportunities to ensure the INBT decision-making is based on the most current, objective, and comprehensive insights.
• Lead commercial competitive intelligence to help AbbVie anticipate competitor strategies and achieve market leadership.
• Provide insights that will shape current dynamics and future market evolution over the next 3-5 years to guide the INBT in the development of successful strategies to maximize both the brand and the market. Identify and utilize reasonable data sources & analytic approaches to measure and evaluate the effectiveness of our core strategies and key initiatives.
• Lead and participate in initiatives to improve the IMABI data and analytics capabilities.
• Ensure all IMABI activities are completed on time, within budget, and in accordance with financial and ethical compliance guidelines.