Associate Director, Integrated Media Investment

New York, USA (Hybrid)

$110K/yr – $115K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive senior media investment leadership for cross-channel, integrated buying and client ROI.

  • Own cross-channel media strategy and unified investment across direct buys, biddable, offline.
  • Must-have: 5+ years in media investment and campaign management.
  • Standout: Negotiation of premium inventory with data-driven packaging and ROI focus.

Job Description

Responsibilities

  • Engagement in Enterprise Partnership Program (EPP)
  • Lead Agency Negotiator, Client voice & potential New Business
  • Consummate communicator Client, Account team and Investment Leadership
  • Lead the One Marketplace team across direct buys, biddable, offline, procurement - ensuring you bring all channels into one cohesive team and optimal media investment approach.
  • Steward of the investment product delivered to each client, providing strategic leadership based on an in-depth understanding of each clients’ business, their target consumer and unique category dynamics.
  • Participation in other activities such as training teams, supporting rollout of new agency processes, supporting agency enterprise deals, rolling out integrated investment model across teams
  • Leads relationships with clients alongside account leadership, cross functional leadership, and with external partners
  • Is fully committed to staff training of team members and serves as a mentor
  • Find the best integrated media strategy and approach across buying, bidding, and procuring to get the best pricing and performance for clients
  • Develop internal processes to ensure ability to meet cross channel investment needs on businesses

Requirements

  • 5 + years of experience in media investment and campaign management
  • A thorough understanding of the media landscape and how it’s evolving.
  • Experience with providing strategic leadership based on an in-depth knowledge of each clients’ business
  • Advance media product delivered to clients, fueled by a holistic understanding of advertising and media.
  • Liaison between partner agencies, vendors, in-house client strategy/creative teams
  • Leverages deep knowledge of media landscapes and market rates to negotiate cost-efficient, high-impact placements that drive client ROI.
  • Builds strong relationships with media partners, unlocking premium inventory, added value, and early access to innovative opportunities
  • Uses data-driven insights and strategic packaging to craft compelling negotiation points that align with campaign goals and maximize value.
  • Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations
  • Participation in new business

Preferred

  • Strong listening skills believes good thinking can come from anyone and any place.
  • Experience with having direct reports and team management
  • A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team
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CROSSMEDIA

3.9 Glassdoor

Welcome to Crossmedia, a global, independent and minority-owned, full-funnel agency committed to doing media the right way for the last 25 years. Rooted in TRUST, REASON, and the Pursuit of HAPPINESS, we are committed to acting without bias and backed by the strictest transparency standards, making decisions grounded in data and common sense, and leading with strategies that deliver employee, client, and customer satisfaction. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget, and we do it in an honest way.Our culture is also pretty great. We invest in every colleague’s professional and personal wellbeing and growth, with XM groups like XMEquity365, XMFit, XMReads, and more! Of course, we also have our famous Burgerday every month, along with regular wellness workshops and educational sessions—part of the reason Crossmedia has been named to Ad Age’s Best Places to Work list the past six years in a row!Crossmedia is headquartered in New York and has hubs across the U.S., London, Germany and Toronto.

Founded in 2000
New York, New York, USA
321 employees (103 in marketing)
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