Associate Director, Integrated Marketing & Performance Strategy at Razorfish | New York, USA | $107K/yr – $171K/yr

Razorfish

Associate Director, Integrated Marketing & Performance Strategy

New York, USA (Hybrid)

$107K/yr – $171K/yrMid Level7+ years expFull time

Posted 3 months ago

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Job Summary

Own data-driven performance marketing strategy and testing across paid and owned channels, with cross-functional influence and clear KPIs.

Must-have: 7-9+ years in digital performance marketing.
Standout: Collaboration with Media, Data, and Creative teams to apply full-funnel best practices.

Job Description

Responsibilities

Serve as performance marketing strategist, advising internal teams and stakeholders on how to set KPIs, design tests/optimizations, and achieve business outcomes accordingly
Partner with cross-functional stakeholders to understand LOBs priorities, challenges and translate those findings into executable recommendations
Proactively identify gaps + opportunities across creative, media and experience touchpoints by analyzing data and funnel metrics; develop and test new methodologies, technologies, or approaches to find potential conversion optimizations
Lead and manage our day-to-day testing and optimization program, with a focus on digital acquisition across paid and owned channels
Lead key client conversations and discussions related to testing priorities, goals and impact
Elevate and complement the work of our Brand and Experience Strategists, lending a data/performance POV to brand briefs (example: landing page redesign, digital campaign assets)
Partner with Media (display and search), Data and Creative heads to ensure we are continuously applying full funnel best practices to our work
Support the growth and vision of Razorfish Strategy by contributing to department leadership, thought leadership, and mentoring junior team members
Communicate results and insights to internal and client stakeholders, actively applying those to future tests and experiments

Requirements

7-9+ years of relevant experience with digital channels and performance marketing, as a guide
Bachelor’s Degree required, preferably in Business Administration, Interactive Marketing, Strategic Marketing, Product Development, Information Management
Passionato about finding insights and challenging the status quo; obsession for getting under the skin of a business (the numbers), understanding how it works and makes money
Experience in performance marketing campaign development and optimization, including but not limited to: digital design/user experience, display marketing campaigns, search (SEO and SEM), social media, mobile applications, content management, and digital analytics
Experience with audience targeting, dynamic creative optimization (DCO), conversion rate optimization, A/B testing
Strong team player; knows how to influence and empower others
Excellent presentation and negotiation skills; can take complex concepts and simplify for various client and internal audiences
Tact, diplomacy, maturity in relating and interacting with people at all levels
Desire to elevate and apply their own work experience beyond a singular media channel or function
Advanced PPT and Excel skills required

Benefits

The best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Razorfish

3.9 Glassdoor

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

Founded in 1995

New York, NY, US

1.8K employees (823 in marketing)

www.razorfish.com

73% recommend to a friend

73% CEO approval