Responsibilities

• Support the development of US marketing strategic and operational plans for pre-launch / launch efforts for the potential indication of KIMMTRAK in CM.
• Ensure successful execution of compelling pre-launch and market development activities for US HCPs across personal and non-personal channels.
• Develop and align messaging platform and tactical rollout with brand objectives and strategies
• Ensure key brand messages and materials are effectively communicated at sales meetings
• Support management of the promotions budget, establish goals and metrics, and measure performance
• Collaborate effectively with cross-functional partners, including field sales, sales training, market planning, and regulatory/compliance
• Collaborate with the US Marketing team (US Omnichannel Marketing Lead, US KOL & Peer-to-Peer Lead, and US Integrated Marketing Execution Lead) to develop promotional materials targeting HCPs, patients, caregivers, and Advanced Practice Providers.
• Manage key vendor relationships, including the promotional agency of record
• Embrace an HPT (High Performance Team) and Growth Mindset by fostering trust and a strong culture across the broader marketing and sales teams and with partners throughout the organization
• Ensure compliance with all laws, regulations, and policies that govern Immunocore.

Requirements

• Master’s degree in related discipline and 9 years of related Medical, Scientific or Healthcare experience; or
• BS/BA degree in related discipline and at least 11 years of related Medical, Scientific or Healthcare experience; or
• Equivalent combination of education and experience
• Experience in product marketing, field sales or market research/analysis in the pharmaceutical or biotech industries
• Biotech / Pharmaceutical Marketing
• Basic understanding of the communication regulations for CFL and SIUU per the FDA
• Advanced ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
• Experience with regulatory compliance and high-level understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process

Preferred

• Product launch experience strongly preferred
• Oncology experience strongly preferred
• Patient Marketing, advocacy relations, public relations, digital marketing and sales experience are a plus