Associate Director, HCP Media Strategy (Healthcare) at Initiative | New York, USA | $100K/yr – $120K/yr

Initiative

Associate Director, HCP Media Strategy (Healthcare)

New York, USA (On-site)

$100K/yr – $120K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive consumer insight-driven strategy and narrative development for a senior planning role focused on growth.

Own qualitative/quantitative research to connect consumer behavior to brand strategy
Must-have: 6–8 years in integrated planning (media/creative/innovation) with proven impact
Standout: Leads ideation sessions with the Communications Design team and SBUs

Job Description

Responsibilities

Demonstrate a good understanding of consumers & their behaviors, using qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand
Craft strategic narratives that show how the strategy delivers on the business need and focus on results and measurement
Bring fresh thinking & inspiration into the Strategic Process to help the teams springboard to better thinking, leading ideation team sessions in conjunction with the Communications Design team and relevant SBUs to generate creative & compelling communications ideas
Be considered a valuable contributor during client meetings, providing, for example, research &/or deep understanding of how consumers are interacting with culture (their behaviors & motivations/mindsets)
Maintain effective relationships with key strategic partners (vendors, academic institutions, creative consultancies), keeping up to date on their offer & using that information to help the Strategy Team unlock new growth opportunities for the client &/or the agency

Requirements

Bachelor’s degree in related field or equivalent work experience
6-8 years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more about the world / to better understand people’s motivations & behaviors in the shifting landscape

Preferred

Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more about the world / to better understand people’s motivations & behaviors in the shifting landscape

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975

New York, New York, USA

3.2K employees (1,113 in marketing)

www.initiative.com