Responsibilities

• Partner with the Director, Precision Medicine Brand Strategy, Precision Medicine Leads, and Global Disease Teams to translate strategy and customer engagement objectives into executable tactics.
• Develop integrated tactical plans, content calendars, agency briefs, review-board timelines, and execution milestones for the PM brand plan
• Lead day-to-day content planning, development, and approval readiness in collaboration with PRT/review boards and in alignment with the Content Accelerator model
• Lead tactical congress execution, including exhibit planning, content pull-through, agency coordination, booth/resource development, timeline management, PRT submissions, and post-congress performance assessment.
• Manage day-to-day agency execution, budget pacing, timeline tracking, and delivery of approved scopes of work; escalate prioritization or investment trade-off decisions to the Director.
• Partner with Medical Affairs, Research, Asset and Disease teams, and Communications to ensure brand strategy plans reinforce scientific narratives, diagnostic education, and portfolio positioning.
• Apply emerging AI-enabled capabilities to improve targeting, personalization, content selection, and channel prioritization.
• Define KPIs and maintain dashboards/performance reporting to guide optimization, investment decisions, and future planning with the Director.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• 5 – 7+ years of experience in pharmaceutical, biotech, or healthcare marketing.
• Demonstrated expertise in omnichannel strategy, digital marketing, and customer journey design.
• Strong experience partnering with analytics, data, and digital teams to inform strategy and execution.
• Proven ability to operate effectively in complex, matrixed organizations.
• Strong strategic thinking, storytelling, and stakeholder-influence skills.

Preferred

• Experience supporting Precision Medicine, diagnostics, oncology, or biomarker-driven portfolios.
• Familiarity with AI-enabled marketing use cases, personalization frameworks, and experimentation models.
• Experience developing scalable frameworks, toolkits, or operating models that drive consistent execution.
• Comfort bridging strategy and execution, with a bias toward action and measurable impact.