Associate Director, Global Marketing, CMV

Rahway, NJ (On-site)

$142K/yr – $224K/yrSenior Level5+ years expFull time

Posted 2 days ago

Job Summary

Own and drive the strategic commercial plan for a prescription antiviral, bridging global and local execution, turning data and insights into growth, and leading cross-functional initiatives across marketing, access, and operations with a focus on lifecycle management and customer engagement.

  • Own and implement strategic commercial plan across markets
  • Translate global strategy into actionable local plans
  • Lead cross-functional initiatives across Marketing, Medical, Market Access, Regulatory, and Supply

Job Description

Responsibilities

  • Strategy & Marketing Excellence (L3): Help shape and drive execution of the strategic commercial strategy for a prescription antiviral medication, applying L3 marketing capabilities to maximize brand performance and prepare for future lifecycle changes. Develop frameworks and playbooks to accelerate growth and lifecycle management across markets.
  • Global-to-Local Strategy & Market Activation: Serve as a critical bridge between the global team, regional commercial leaders, and priority markets. Translate global strategy into actionable plans while incorporating customer, access, competitive, and operational realities into global decision-making.
  • Data, Insights & Performance: Partner with cross-functional colleagues and priority markets to translate complex performance data, customer insights, and market intelligence into actionable recommendations, forecasts, and long-term growth strategies.
  • Cross-Functional Commercial Leadership: Lead initiatives across Marketing, Medical, Market Access, Regulatory, Supply, and other key functions. Influence without direct authority and create alignment across global, regional, and affiliate stakeholders.
  • Innovation & Customer Engagement: Identify and scale innovative approaches to customer engagement, including omnichannel and digital capabilities, that strengthen execution and improve the effectiveness of global brand activities.
  • Supply Chain Stewardship: Partner with Manufacturing and Supply colleagues to support supply-chain agility and inform critical short- and long-term demand, launch, and lifecycle decisions.
  • Global Access & Reimbursement: Partner with the Global Market Access team and key affiliates to inform pricing and access strategy, support upcoming negotiations, and prepare for health authority and reimbursement reviews.

Requirements

  • Education required bachelor’s degree.
  • Minimum of 5 years of combined marketing, sales, or related commercial experience, with a strong focus on hospital-channel or high-specialty products (experience in Infectious Diseases and CMV highly preferred)
  • Strong collaboration and influencing skills across the Human Health Division and cross-divisional teams, as well as clear understanding of local market operational realities.
  • Proven ability to work in a matrixed organization with multiple stakeholders including external partners
  • Demonstrated ability to make strategic choices using fundamental marketing tools (e.g. segmentation, positioning, etc.)
  • Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
  • Demonstrates a flexible, growth mindset along with a high degree of integrity and ethics

Preferred

  • Direct experience with a prescription antiviral medication and other hospital products
  • Strong presentation and engagement skills, including the ability to communicate complex information in a succinct and simplified manner
  • Driven, results oriented thinking and corresponding high level of performance
  • Demonstrated ability to leverage innovation to drive results
  • Current skills: Current Employees apply HERE
  • Current Contingent Workers apply HERE

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
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Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US
43K employees (2,112 in marketing)

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$142K/yr – $224K/yr

Taken straight from the job posting.

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Associate Director, Global Marketing, CMV

Merck · Rahway, NJ · On-site