Responsibilities

• Design and own Braven's national post-Accelerator Fellow engagement strategy, setting direction and standards for how we engage Fellows through graduation using scalable, data-informed approaches
• Shift Braven's Fellow communications from primarily informational to engagement-driven, ensuring messaging and content drive participation in high-impact behaviors tied to career outcomes
• Partner closely with Career Communities Directors to ensure communications drive Fellow participation in industry-specific and pathway-specific programming, including graduate school and service year pathways
• Own the Fellow engagement strategy for the MyBraven platform, driving adoption, usage, and sustained participation while contributing insights to platform optimization decisions
• Establish and monitor engagement metrics that are explicitly connected to Fellow outcomes (e.g., internship attainment, interview readiness, strong first opportunity), ensuring strategy drives results—not just activity
• Lead cross-functional alignment and decision-making across Program Operations, Product, Systems, and Marketing to ensure engagement efforts operate as a cohesive national system
• Determine the most effective channels and formats (e.g., platform content, social media, email, text) for engaging post-Accelerator Fellows based on data and Fellow behavior
• Build feedback loops and continuous improvement mechanisms to refine engagement strategies based on performance, Fellow input, and outcomes data
• Lead Social Media as a Core Engagement and Learning Channel for Fellows (30%) - Design and lead Braven's social media engagement strategy for post-Accelerator Fellows, positioning social platforms as a key channel for education, skill-building, and motivation—not just brand awareness
• Partner with Communications & Marketing to align Fellow-facing social content with Braven's broader brand strategy while clearly differentiating goals, audiences, and success metrics