Responsibilities

• Drive Strategic Vision & Proactively Identify Roadblocks: Develop long-term strategies and create tentpole campaigns that position clients for success in competitive markets as well as proactively identify potential roadblocks and solutions in order to ensure client success
• Lead Client Relationships: Build strong rapport with clients and interagency partners as their primary strategic contact
• Generate Headlines That Matter: Personally craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcasts, Substacks, and broadcast publications
• Innovate Constantly: Originate the out-of-the-box, earned-first ideas that leverage creative thinking to generate tangible results, achieving both client and agency business goals
• Deliver Measurable Results: Provide comprehensive insights that capture quantitative outcomes while acknowledging qualitative impact
• Expand Media Footprint: Develop strategies to consistently secure placements beyond traditional digital outlets as well as outlets clients have never been in before
• Mentor Future Leaders: Guide our talented junior team members to develop their skills and confidence, coaching them on how/when to pivot strategies as well as how to proactively improve internal processes